Whether you’re a one man band, small business or an organisation, your brand is one of the most important attributes of your business. Your brand is the main ingredient for success online, and social media will give you the channel to communicate it to your target audience on a daily basis.
Your brand is what is going to set you apart from every other businesses in your niche and give you that competitive advantage. You want your prospects to have an emotional attachment with your brand to so that they will buy and continue to purchase your products or services.
Social media provides a fantastic opportunity to effectively build your brand and communicate your brand message to your target audience.
In the following article, Neil Patel explains in detail, the process of creating a social media branding strategy for your business from scratch:
How to Create a Social Media Branding Strategy From Scratch.
One of the primary reasons that people buy products from a business is because they trust their name. If you’ve established credibility, then people easily see the value of your offerings.
Hence, as an entrepreneur, building a successful brand name should be a priority.
Established businesses approach and consult me to help with their media marketing because I’ve put substantial effort into building my own personal brand.
Social media has played a vital role in building this influence.
In fact, I would say that social media is an excellent starting point for most businesses to reach their target audience. It’s THE PLACE where consumers share their opinions about brands and interact with them.
Bop Design estimates that 80% of consumers are more likely to evaluate solutions from the brands they follow on a social network.
So, in this article, I want to show you how to build an authentic and strong brand image on social media to amplify your media strategy efforts.
Here’s the right way to get started.
In the previous article, you learned how establish a social media branding strategy from scratch. In the following article by Lyfe Marketing, you’ll learn everything you need to know to define and create your brand through social media, so that you can get into the hearts and minds of your target audience:
The Ultimate Guide to Social Media Branding for Small Businesses
Social media is turning out to be one of the most effective tools to market your brand and stand out of the crowd. When social media branding is done correctly, it can and will help you connect to your target market in an optimal way. Social media branding forms a natural but an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter and LinkedIn.
Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a robust network of fans who are not only loyal to your brand but are also eager to buy from you.
In a research report published by Social Fresh, they found that the number one goal of brands with social media is to grow awareness. Which clearly shows that social media branding is a priority for most brands.
And in the following video, Gary Vaynerchuk (popularly known as Gary Vee) shares valuable tips on how to build your brand, think bigger and develop self-awareness.
So there you have it. You now have a clear understanding of how to build a strong and consistent brand through social media marketing and you’re well on your way to establishing your brand in the hearts and minds of your target audience.