The first step in establishing a successful social media marketing strategy is to establish clear goals and objectives, and define the specific tactics and strategies you’ll be using in the process.
In everyday language, a goal acknowledges what you want to accomplish. It is important to define clear and measurable goals so you’re not in any doubt as to what you are planning to achieve. It is hard to achieve something if you are not clear about what you want.
Begin by setting your goals early on so that, over time, you can evaluate and measure your progress towards attaining those goals.
In the following article, Sonia Gregory explains the what and how of establishing goals and objectives for your social media marketing campaign:
Understanding Social Media Goals and Objectives
Before I get into the specifics, let’s review what a goal is (in case you need a quick refresher).
Businessdictionary.com describes it perfectly:
A goal is “an observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe.”
Setting business goals for social media marketing is a critically important task when it comes time to determine progress for your efforts.
Are you wondering how to set the right social media goals?
Here’s how you can do it.
You’re always thinking too broadly if your goal is simply, “sell more”, or “get more followers”. Commit to setting goals for social media with achievable attributes that include:
The ability to be measured.
A clearly defined objective.
A timeframe by which they should be achieved.
Consider the Facebook goals examples below.
Sell 10 products to Facebook fans.
Convert 10 sales within 30 days by posting once a day on Facebook with clear CTA (call to action) and a $50 clicks-to-site advertisement.
Talk about detailed, right?
But you can clearly notice how the “weak” goal is vague. What’s more, it’s pretty unmotivating.
In this article, we’ll provide examples of social media goals using the above structure–the What and How.
In the previous article, you learned why it is so important to set goals for your soical media marketing campaign and more importantly, how to do so. In the following article by Alfred Lua, you’ll discover 9 social media goals that you can set for your business, and how you can analyse the success of those goals:
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report, social media is a key channel for brand awareness, engagement, lead generation, customer support and much more.
So, in 2017, we know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media?
One way is by setting goals. And a super-interesting piece of research I found, shares that goal setting can have a significant effect on an individual’s performance and happiness.
In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. After four months, they found that the group that went through an intensive goal-setting program achieved significantly better results and than the control group.
Now, you should have a clear understanding of the why and how of setting goals for your social media marketing campaign. In the following video, Social Media Manager Hannah Rainford of Jellyfish discusses how to define social media success and exactly what you should be measuring.
Essentially, one of the most important aspects of social media marketing is being able to track the ROI you are receiving from your social media investment, and to accurately measure the impact it is having on your business. This is why the first step to creating a successful marketing strategy begins with defining realistic and meaningful goals and objectives that align with your overall business goals.