Creating a competition or sweepstake is a very effective way of generate new fans and creating buzz on your page. With Facebook relaxing the rules in regard to competitions, you’re now able to rund a competition on your pages timeline, but not on your personal timeline.
Running a contest is one of the most effective ways to showcase your product or service. If you’re giving that away as the prize, you can let your Fans and others know about the product or service and kind of stealth promote it. The thing is, contests can go a little bit viral because people love to share contests. They can be really effective at attracting new fans and email subscribers to your brand.
If yo want to create a competition, you can either create your own competition, or use a 3rd party to do this for you.
In this step-by-step guide, Emma Glover takes you through the fundamentals of successfully running a competition on your Facebook Business Page:
How to Run a Successful Facebook Competition
If you would like to learn more about Facebook competitions and how to stop yourself from being in the firing line, then here is your step-by-step guide to running a promotion on your Facebook Business Page.
As Facebook continues to tweak its algorithms, and respond to harsh criticisms of its business ethics, many brands are having to rethink their strategies in order to make the most of the platform. Tactics such as Facebook competitions are a great way for brands to be creative organically. They often mean that the audience stops and takes notice, and are incentivised to engage with the brand.
How Have the Rules for Facebook Competitions Changed?
There have been a number of changes to the Facebook competition policy, many of which brands are still unknowingly going against every day.
Before August 2013, promotions on Facebook had to be run in an external, third-party app. Facebook functionality was not allowed to be used to run a promotion.
In 2013, Facebook approved the like and comment on posts to enter mechanic, meaning third-party apps were no longer necessary to create Facebook competitions. This new freedom was soon in jeopardy in 2014, when Facebook banned like-gating, meaning that brands couldn’t incentivise people to use social plugins or like a page. This included offering rewards based on whether or not a person liked a page.
The restrictions continued in 2015 and still remain that you cannot ask entrants to share your giveaway on their personal timeline or with their friends as a means of entry. Any kind of action that involves a personal timeline or friend connection isn’t allowed (including tagging and messaging).
If you’re considering running a contest, determining your prize is going to be the most important element of your contest However, you want to create a prize directly related to your business.
And for timeline contests, you may want to give away a smaller prize. There’s not a lot at stake for entering a timeline contest. People usually have to just click a Like or comment on your Page, or do something very easy that takes them ten seconds or less.
In the following article, Jim Belosic shares 17 tips to make your Facebook contest a success:
17 Tips for Successful Facebook Contests
Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success.
tips for successful facebook contests
Discover seventeen tips for running successful contests on Facebook.
#1: Review Facebook’s Terms of Service
Facebook periodically changes its rules and regulations about contests and other promotions. Be sure to check the Facebook Guidelines page before you launch your contest.
facebook guidelines and terms of service
Check Facebook’s TOS before every contest you run.
#2: Set a S.M.A.R.T. Goal
A S.M.A.R.T. goal is one that’s specific, measurable, attainable, relevant, and timely. Make sure you clearly define your contest’s goals before you start planning. Do you want to promote a new product? Grow your email list? Perhaps you’re looking to gather a bunch of user-generated content such as photos and videos.
To set your Facebook contest up for success, focus on one or two attainable goals.
#3: Choose the Contest Type
Consider running caption, photo-vote, video-vote, and sweepstakes contests, which are always popular on Facebook. Sweepstakes are the easiest to enter and the key to driving lots of entries is to pick the right prize.
Del Mar Fans & Lighting’s straightforward Facebook giveaway requires entrants to simply vote on which lighting product they prefer. Once they vote, they’re entered. When the contest ends, a company rep will choose a winner at random.
Sweepstakes are popular contests, partially because they’re so easy for fans to enter.
Remember, you need to develop a contest that will help you reach your goals. Try a photo- or video-vote contest if your goal is to collect user-generated content.
Here are 6 Simple Facebook Contests You Can Set Up in 5 Minutes courtesy of DigitalMarketer.com:
One thing to note: Facebook frequently changes its terms and conditions for competitions, so if you’re considering running a Facebook contest this year, make sure you’re up to speed on their current rules.