The Facebook Algorithm
The Facebook algorithm limits the number of posts that Facebook users can see in order to reduce the amount of clutter displayed in their News Feed. Your Facebook News Feed is automatically set to only show posts of people you’ve recently engaged with. What this means in effect, is that if your fans are not engaging with you, they may stop receiving your status updates altogether.
On the other hand, the more your fans engage with you by liking your posts, sharing your content and commenting on your Facebook Page, the more often your posts will appear in their news feed. It’s a very personalized experience. Essentially, making the Facebook algorithm work for you is vital to a successful Facebook marketing strategy.
Organically, only about 1% of your fans will actually see your post in their news feed. Engagement with your fans is the most effective way to increase that percentage. Typically, you have two weeks after a person has joined your network before they stop receiving updates from you if you don’t engage with them. Initiating conversations with your fans creates stories that appear in your fans’ News Feed and in the News Feed of their friends.
It is important to monitor the engagement levels of your posts with Facebook Insights (discussed in the final chapter). You’ll want to measure the targeting, the reach, and the engagement of each of your specific Facebook posts. Every single post you make is important, because that single post has the power to get your fan to perform a specific action – anything from engaging with your post, to unfollowing you. This is why you need to analyze the impact of each post with your Facebook Insights so you can do more of what is working, and avoid what isn’t.
There have been changes to the Facebook algorithm in 2018. In the following article, Shannon Tien describes the changes, and the potential impact of those changes on your Facebook page. You’ll discover how the Facebook algorithm works today, and how you can optimize your status updates for maximum news feed visibility:
How the Facebook Algorithm Works and How to Make it Work for You
Since Mark Zuckerberg’s 2018 announcement that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, it has become trickier than ever to ensure your organic content gets the screen time it deserves. But, Facebook is still the largest social media network in the world. Making its algorithm work for you is key to a successful Facebook marketing strategy.
Read on to find out:
Which metrics Facebook prioritizes in its News Feed algorithm
How the 2018 algorithm update affects brands on Facebook
What “Meaningful Interactions” mean
Tips to increase organic reach on Facebook
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
On January 11th, 2018, Mark Zuckerberg announced that Facebook would be changing its News Feed algorithm to prioritize content from “friends, family and groups.”
“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
Zuckerberg cited “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that businesses will have to work harder than ever to gain their customers’ attention on the platform.
In the previous article, you learned about the changes to the Facebook algorithm, and how they can potentially impact your page. In the following article, Brent Barnhart discusses 9 ways in which you can potentially outsmart the Facebook algorithm:
9 Effective Ways to Outsmart the Facebook Algorithm in 2018
The Facebook algorithm often feels like a mystery, doesn’t it?
Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating.
In a moment of transparency from Mark Zuckerberg himself, Facebook seemingly laid down the gauntlet against marketers and brands at large.
And as a result, brands are rightfully concerned about their organic reach on the platform.
However, the recent Facebook algorithm changes don’t necessarily signal a death sentence for brands.
Not by a long shot.
Based on what we know from recent Facebook stats, the platform produces one of the best ROIs for marketers based on its massive user-base. Given that your customers are already on Facebook, there’s every reason for you to be there too.
The reality? Surviving the new Facebook algorithm means making some changes to your content strategy in order to bolster your organic reach.
Based on Facebook’s best practices and top-performing brands, we’ve broken down nine tactics to do help you do exactly that:
1. Incorporate Video Content ASAP
You’ve heard it a million times before and we’ll say it again: it’s now or never for marketers to hop on the video bandwagon.
Don’t take it from us, though.
Facebook themselves note that video content drives higher engagement and interactions from users compared to any other type of content on the platform.
In the following video, Frazer Brookes discusses the recent changes in the Facebook algorithm, as well as the potential impact of the algorithm on your Facebook page.
So there you have it. The Facebook algorithm demystified. Hopefully, you’ll be able to used the insights you’ve learned in this article to optimize your Facebook posts to appear in the more people’s news feeds.