YouTube is fundamentally a search engine for videos, and it uses a sophisticated ranking algorithm to surface content in the search results. A well-optimized optimization strategy increases views by making your videos easier to find by your target audience. Essentially, keywords and relevance play a major role in ranking videos in organic search.
Optimizing your videos for search can offer you powerful SEO benefits in the search engine results pages (SERPs). Google aims to show users the types of content most suitable to their query. That means the search results will include video thumbnails mixed in with text links.
This is because Google knows that for certain queries, some searchers will prefer to have a video explanation rather than a standard text article. This means a video that is well-optimized can appear higher in the search results, attracting even more traffic and helping you to establish yourself as an authority.
In the following article, Amanda Zantal-Weiner shares 7 useful tips on how to optimize your video for YouTube videos for organic search:
YouTube SEO: How to Optimize Videos for YouTube Search
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
And once upon a time, that content was largely limited to the written word. Eleven years later, that’s no longer the case — a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.
That last part — video — continues to be on the rise. According to the 2017 State of Inbound, marketers named video as a huge disruptor. “I mostly write content right now,” one respondent said, “but I’m afraid it may begin to diminish more and more with video.”
Unlock the one resource you need to start growing your YouTube business channel.
And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).
But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips below. And if you’re short on time, no problem — check out the video summary here.
Brian Deane began his YouTube channel from scratch, and within 2 years, now generates 129,697 views and 6,774 subscribers every single month. In the following article, he shares tips and guidelines on how to optimize your videos for organic search:
YouTube SEO: How to Rank YouTube Videos in 2018
In this post I’m going to show you EXACTLY how to rank your YouTube videos.
In fact, this is the exact process that I used to grow my channel to 121,519 views per month.
So if you want to get more views, subscribers and traffic from YouTube, then you’ll love this new YouTube SEO tutorial.
Let’s dive right in…
How I Grew My YouTube Channel From “Oh No!” to “Heck Yeah!”
Before we get into today’s video SEO tutorial, a quick backstory:
When I first launched my YouTube channel I struggled to get ANY views.
Fast forward to today, and my videos rank for all sorts of competitive keywords, like “on page SEO”:
On page SEO
Heck, I even rank #1 for “video SEO”:
And because I know how to rank my videos, my channel now generates 129,697 views and 6,774 subscribers every single month.
Views per month
Now that you can see that I know what I’m talking about, let’s dive into the steps that I used to get these results.
In the following article, Sherry Bonelli shares insights into how to perform video keyword research to increase the chances of your videos showing up in YouTube’s search results:
YouTube SEO: How to find the best traffic-generating keywords
Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.
As video consumption increases, consequently so does video’s influence on consumer purchases. According to recent research by Brightcove:
Almost half (46 percent) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media, and a third (32 percent) say they’ve considered making a purchase as a result of watching a video.
81 percent of consumers say they currently interact with brands on social media, and 43 percent say they’ve done so through watching branded social videos.
When asked for their favorite type of branded content on social networks, video was the most popular answer, with 31 percent of respondents listing it as their number one choice.
YouTube is the second most popular social media platform, based on market share. And you’ll find that most YouTubers are die-hard YouTube viewers. They’re constantly watching videos, searching for videos about everything from how to jimmy your locked door to how to create a Facebook ad — and everything in between.
In the following video, The Run Guys explain how to rank any youtube video in 24 hours on the first page of Google & YouTube fast!