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How to Perform Competitor Analysis

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Importance of Competitor Analysis Even though it is often overlooked, competitor analysis is one of most important aspects of SEO. Analysing the top-ranking websites in your industry that the search engines find most relevant for your target keywords is a very important step in your SEO and internet marketing campaign. …

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Keyword Cannibalization

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The impact of site architecture on search engine rankings, is quite substantial. In fact, there is a major co-relation between poor site architecture and poor search rankings. In addition to page content, search engines use signals such as the site architecture and information hierarchy of your site to determine how …

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Link Building for SEO

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Importance of Link Building Organic link building is a major factor in Google’s ranking algorithm and the most challenging element of search engine optimization. It is the most powerful and effective way to increase your brand’s visibility on the search engine results page and drive organic traffic to your site. …

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Understanding Linkable Assets

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What is a Linkable Asset? A linkable asset is any piece of content on your website that you can use as link bait to generate links from contextually relevant, established sites in your niche without having to pay for those links. For example, software tools naturally attract links simply because …

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How to Use HTML Heading Tags

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Understanding HTML Heading Tags HTML heading tags are used to define headings and subheadings in HTML. In the early days of SEO, HTML headings featured prominently in Google’s organic search ranking algorithm. Due to incessant abuse however, it was once thought that their impact on search engine optimization had been …

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