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Getting Started with Instagram Marketing for Business

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Thanks to the power of images, Instagram has become a powerhouse for marketing any business by allowing businesses to connect with their prospective customers in a personal way. The right images have the ability to help you build a community or list of prospects that are interested in your business …

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How to Generate Leads From Pinterest

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Like any other social network, Pinterest is a powerful traffic source and an effective tool that you can use to find new customers. Once you have created your initial boards, you will be ready to find and build your audience so that you’ll be able to accomplish the following: Drive …

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How to Develop a Pinterest Content Strategy

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A Pinterest content strategy defines what type of content you share on the platform, when to post it, and how to evaluate its effectiveness. Once you have created your profile, you now need to setup some initial boards in order to give a good visual impression when your prospective customers …

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How to Optimize Pinterest Boards for Business

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Your Pinterest boards are your first impression to other pinners, potential clients and loyal customers. Your boards are your brand’s calling card. They provide the opportunity for you to showcase your brand, products and ideas. Creating boards is a strategic blend of your authentic brand – who you are as …

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Optimizing Pinterest for Organic Search

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As with all social networks, Pinterest is indexed by the major search engines, and is another wayto get found and obtain valuable backlinks to your site. Essentially, if people are saving and sharing your content, then it means people like your content, which is what Google is looking for. Optimizing …

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How to Use Pinterest to Grow Your Business

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Pinterest is a social bookmarking tool and content sharing site used to pin images, videos and other objects found on the web to a virtual pin board. When you join Pinterest, you can literally take images from the interenet and pin them bo a particular board on the platform. A …

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How to Use Reviews to Market Your Business

customer reviews

An online review is a short write-up or a rating provided by a customer based on their experience with a particular business. Also known as customer testimonials and personal recommendations, reviews are powerful social proof and form a significant component of a business’s online reputation. Reviews are also often the …

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Developing a Google+ Content Strategy for Your Business

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As with other social networks, content is king on Google+. If you really want to build a large and thriving community of brand advocates and customers around your Google+ page, you’re going to need to build trust and credibility. There’s only way you can accomplish this: by communicating with your …

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