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The Top 20 Google My Business Ranking Factors

local categories

According to Google, more than 20 percent of desktop searches on their platform have local intent. On mobile, this number climbs to 40 percent. With over 3.5 billion searches being conducted on the search engine every single day, its really not difficult to see why getting listed in the local …

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Why Reviews Are Critically Important For Business

According to research from Bright Local, 92% of consumers now read and trust online reviews for local businesses. Online reviews are an essential aspect of reputation management, and play a key role in determining how prospective customers will regard you when they discover your business online. Public opinion is more …

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How to Create a Reviews Strategy for Your Business

online marketing

Importance of Designing A Strategy For Dealing With Reviews According to research from Bright Local, 92% of consumers now read and trust online reviews for local businesses. Customer testimonials are an essential aspect of how prospective customers will discover you online and regard your local business. In fact, customer feedback …

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Optimizing For Voice Search

google search

With more and more people preferring the convenience of using their voice to search for information on their desktops, mobile devices and voice assistants (such as Amazon Echo or Google Home), it is becoming increasingly important for online and local businesses in particular to optimize their content for voice search …

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Using Social Media For Business

Businesses need to promote and market themselves directly to their customers, on every possible channel that is available to them. This means that in order to be successful, a small business needs to employ a diverse variety of marketing strategies, including traditional off-line advertising techniques, online SEO strategies and various …

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Has Your Google My Business Page Been Suspended?

digital marketing

Getting featured in the Google 3-pack is critically important for lead generation and brand awareness because this is where the visibility lies. This real estate is even more powerful than the organic listings because whenever a Maps listings appear for specific keyword searches, you are featured above the organic listings. …

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Optimizing for the Hummingbird Algorithm

seo concept

Google officially announced the release of the Hummingbird algorithm at its 15th anniversary conference on September 26 2013. The Hummingbird algorithm was a complete restructuring of the Google search algorithm with semantic search at its core, and impacted 90 percent of searches worldwide. Google made answering questions a priority in …

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Top 11 SEO Metrics You Should Be Tracking

metrics to track on screen

Smart business owners understand the power of SEO to drive the highest quality business leads, generate awareness for their business, products and services and to drive targeted traffic to their websites. It is important to constantly evaluate the effectiveness of your lead generation and SEO campaigns. When evaluating the success …

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