How to Optimize Your Pin Descriptions for Organic Search

Many people use Pinterest to search for inspiration or for solutions to problems. This is why it is always important to add good descriptions to all of your pins.

Pin searches are often the way a person first encounters a Pinterest account, so you’ll want to make sure that your pins are optimized to appear in search results and are attractive to Pinterest users.

What’s crucial to remember about this is that people use Pinterest to search. Just as other search engines rely on keywords to bring people what they’re looking for, so does Pinterest.

Though Pinterest is known for images, to give your pins the best opportunity to be discovered through a Pinterest search, how you describe your pins is just as important as the image you use.

With every pin, you have the opportunity to add a description of up to 500 characters, even if you are repining an image.

In the following article, Tammy Cannon demonstrates how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content:

How to Optimize Pinterest Content for Search

Wondering how to find the right keywords to rank in Pinterest search?

Have you considered using Google’s Keyword Planner?

Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search.

In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content:

Research Popular Search Terms With Google Keyword Planner

For users, Pinterest is an awesome tool for bookmarking important things in their lives. For marketers, Pinterest is a leading traffic referral source. People search for topics on Pinterest with search phrases and keywords, the same way they search on Google.

To find popular phrases and keywords, use the free Google Keyword Planner. You’ll need a Google Analytics account that’s connected to Google AdWords. Don’t worry, you don’t have to advertise on Google to use Keyword Planner. Keyword Planner appears within AdWords because Google provides it for its advertisers, but you can use it for all sorts of other things like researching search terms for Pinterest.

To find Keyword Planner, head over to Google AdWords, click Tools, and select Keyword Planner from the Tools menu.

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In the previous article, you learned how to perform research keywords that you can use to effectively optimize your Pinterest images. In the following article, you’re going to learn how to write compelling descriptions for your Pinterest images.

How to Write Great Pinterest Image Descriptions

A Pinterest description is a snippet of text that, ideally, comes from the data-pin-description attribute on an image (using the Tasty Pins plugin, of course). Pinterest descriptions should be crafted with search and exploration in mind, utilizing keywords and hashtags (respectively) to reach the maximum number of users on Pinterest.

Pinterest can be a huge traffic driver for bloggers, but gaining traction on the platform can be tough for others. Pinterest is all about two main elements – images and the text that describes those images. In this article, we’re going to talk about the latter and how optimizing it can help bring Pinterest traffic to your blog.
What is a Pinterest image description?

A Pinterest image description is shown below the image on Pinterest. When an image is saved to Pinterest, the image description can be auto-filled from content on your site, edited or created anew by the user, or left blank.

Pinterest image descriptions help Pinterest users understand what is in an image and gives them a reason to click through to the website.

In the following example, the person who saved the image to Pinterest kept the auto-filled description from, but they also added some of their own notes at the end.

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If you’re still a bit unclear on how to write compelling descriptions for your Pinterest images, in the following video, Sam Dey shares some great tips to teach you how to write compelling copy for your images that sell.

How to Develop a Pinterest Content Strategy

A Pinterest content strategy defines what type of content you share on the platform, when to post it, and how to evaluate its effectiveness. Once you have created your profile, you now need to setup some initial boards in order to give a good visual impression when your prospective customers arrive on your profile. Importantly, your profile needs to be interesting, eye catching and inviting.

Pinterest is not just about sharing images that you think are going to do well. When executing a content strategy, you need to understand your customers and prospects, and find out what makes them tick. Randomly creating boards that you think your followers may find interesting is not going to be effective for you.

You should aim to create the visual experience your audience is looking for by planning the experience you want to create for your target audience and understanding how you’re going to put your boards together to best promote your products.

An effective content strategy will:

  • Provide you with clear guidelines for what type of content to produce.
  • Identify the most optimal times to post.
  • Keep your fans and other connections engaged with your content by generating likes, comments  and shares.
  • Help you plan and write for your intended audience more effectively.

In the following article, Cynthia Sanchez shares some insights into how to create Pinterest content that grabs the attention of your target audience:

How to Create Pinterest Content That Connects: What Marketers Need To Know

Do you use Pinterest for your social media marketing?

Interested in better ways to connect with your audience?

People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.

Unlike other social networks, where people mostly share things that have already happened, most of the pins on Pinterest are about things people want to do or achieve.

The word “dream” is commonly found on Pinterest, especially in board titles, such as dream wedding, dream vacation, dream wardrobe and even dream man cave.

Pinterest is a resource for people who want to do things in the future, which is why the word “dream” comes up so often on the platform.

People use these boards to collect pins for inspiration for the long- and short-term. This is good news for businesses, because people will (hopefully) turn their dreams and plans into reality one day and start buying the items they’ve pinned.

Boards with pins of recipes, DIY projects or gadgets are likely to be realized sooner rather than later, and could all lead to purchases at any time. This is why visibility on Pinterest is so important.

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Creating compelling images that will resonate with your target audience is important if your Pinterest marketing strategy is going to be successful. In the following article, Rebekah Radice shares 7 easy tips to help you create captivating Pinterest images that will grab attention and effectively engage your audience.

7 Ways to Create Perfect Pinterest Images (that Drive Clicks!)

Many businesses are still wondering how to use Pinterest.

Are you one of them?

Are you wondering how to use images to express your message? Are you worried your business won’t resonate on Pinterest?

These are concerns I hear over & over again.

My response: don’t worry!!

It’s not hard to use Pinterest for your business. You just need to position your content properly.

That means creating super compelling images! How do you do that?

Below I list seven easy tips to help you create captivating Pinterest images that will drive clicks.

1. Optimize Your Pin for Search

perfect pinterest imagePinterest users are primed & ready to buy what your small business is selling. So you need to be creating images that move them through the buying process.

Not only is there a higher trust factor on Pinterest, but also higher conversion rates.

87% of Pinterest users say they trust Pinterest over any other network, while 47% say they’ve acted on an offer through Pinterest.

So, what are your waiting for? Let’s get your product or service out there!

A captivating Pinterest image will not only attract attention to your pins — but it will also encourage interaction & inspire growth!

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Now you have a clear idea of the type of images that go viral on Pinterest. In the following video, you’re going to learn how to double my followers and triple your traffic from Pinterest by creating the type of images that go viral:

Optimizing Pinterest for Organic Search

As with all social networks, Pinterest is indexed by the major search engines, and is another wayto get found and obtain valuable backlinks to your site. Essentially, if people are saving and sharing your content, then it means people like your content, which is what Google is looking for.

Optimizing Pinterest for SEO simply involves understanding what your audience is searching for and helping them find your exceptional content with keywords and descriptions. It is also about building authority for your business.

In the following article by Wishpond, you’ll discover 15 tips that you can use to optimize your Pinterest account for organic search and effectively drive traffic to your website:

Pinterest SEO: A Guide for Businesses

70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same.

Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.

The search box is one of the most used features on Pinterest. To make sure your account, Pins and Pinboards are seen (and clicked) you need to optimize them for top keywords. And Pinterest boards are even showing up in search engines like Google. For great social media marketers, like you, that’s an incredible windfall.

Many business owners – large and small – are capitalizing on the opportunity. Are you optimizing your account, board and pins?

In this article, I run through 15 tips for optimizing your Pinterest account, Pins and Pinboards for SEO.

Before we delve any further, the first thing you need to do is to make sure search engines can find you! I really don’t want you to go through all the hard work of these optimization techniques, only to find you’re still not getting found.

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In 2018, significant changes were made to Pinterest SEO. You’ll need to learn more about the changes so that you can effectively optimize your pins for organic search.

In the following incredible in-depth guide by Mary Fernandez, you’ll learn how to optimize your pins for the changes that have occurred with Pinterest SEO in 2018:

Pinterest SEO in 2018: How to Optimize Your Pins for the Changes (Updated)

Is Pinterest on your list of things to do this year?

Well, the first thing you should know about Pinterest is that it isn’t a social media site.

It’s a search engine.

There are over 2 billion monthly searches on Pinterest.

But, why should you care? Surely only DIY, food, and mom bloggers are having any luck on Pinterest?

Actually, Pinterest is a huge driver of website traffic across all industries, responsible for about 5% of all referral traffic.

But traffic isn’t the only consideration for hopping on the Pinterest bandwagon. It’s also good for business.

You see, Pinterest users are ready to buy. While surfing their Pinterest feeds, shopping carts ring up at $58.95 on average. That’s more money than people spend from Facebook or Twitter.

Pinterest also represents a huge opportunity to overcome your competition, as many online businesses are using Pinterest all wrong, or not at all.

Leveraging Pinterest SEO can give you a practically unlimited supply of free traffic to your site. Traffic that is ready to buy. Are you ready to learn how?

Good! Let’s start by introducing you to the state of Pinterest in 2018…

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Now that you know how to optimize your Pinterest account for organic search, you’re ready to start driving targeted traffic to your site. In the following video, you’ll learn about a Pinterest traffic growth hack that is used to drive over 100,000 targeted visitors to a blog, and it is something you can easily implement yourself.

How to Use Reviews to Market Your Business

An online review is a short write-up or a rating provided by a customer based on their experience with a particular business. Also known as customer testimonials and personal recommendations, reviews are powerful social proof and form a significant component of a business’s online reputation.

Reviews are also often the primary source of a company’s online reputation management and crisis management issues due to the fact that a lone negative review in certain circumstances can be powerfu enough to damage the online reputation of a local business. Reviews have so much influence because consumers tend to believe previous customers rather than yours.

Positive customer reviews and ratings are one of the most significant factors that influences ranking in a number of the local search engines such as Google Maps. When ranking your business Maps, Google looks at the quantity and quality of reviews you have collected across the internet. Google Maps aggregates ratings from a diverse variety of sources to get a universal rating for a business. Consequently, strong reviews on sites like Google+, Judy’s Book, Yelp, Trip Advisor, Trust Pilot, CitySearch, SuperPages, and others will increase your chances of ranking higher in map search results.

As a local, small business, you need to actively search for online reviews. In terms of exposure and search engine optimization, it only makes sense that you should want as many reviews for your business as possible. This is because search engines notice when people talk about your business, and it makes your business appear more relevant to the online community.

In this comprehensive guide to collecting online reviews by Simon Waters, he explains the step-by-step process  to collecting, managing and publishing your business reviews to Google:

Google Business Reviews – The Ultimate Guide

Google Business Reviews are the most important asset your company can own. Here’s how to collect, manage and publish your business reviews to Google.

Your business should collect reviews because they show your future customers that you are trustworthy, quite often before they even reach your website. Collecting reviews should only be part of your strategy though, because unless you publish your business reviews in Google, nobody is going to see them. You therefore need a streamlined solution to collecting business reviews and getting them shown across the Google and the web (including your own website, of course).

We’re also created a 5-part video series explaining Google Reviews in depth, which you can watch over on our YouTube channel.

What types of Google Business Reviews are there?

Reviews can appear in a number of places on the web, including your own website and third party sites such as Facebook, Tripadvisor, Amazon, Twitter, Yelp, Check-a-trade and many more. But the glue that binds all these sources of reviews together is Google. Once reviews are published across the web, Google can aggregate them by reading their content from those sites, and it presents reviews in the form of organic or paid stars in Google search results.

These Google Business Reviews are then presented to users who enter relevant search queries. For example, if you were to type a company name into Google, you will likely be presented with a list of results in the SERPS including, among others, the company’s official website, it’s Facebook page, perhaps any listings it has on Amazon, and (if it’s in the travel/tourism category) a listing on Tripadvisor.

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In the following article by Review Leap, you’ll learn powerful strategies and guidelines for generating reviews for your online business:

Strategies for Online Reviews

What reviewers write depends on when they write it. The order of rating and writing a review can influence the reviewer’s own attitudes and how readers interpret the review. Reviewers rate products and consumers rate reviews. This feedback helps subsequent consumers focus on the “best” reviews. But what makes a good review?

There are a lot of online review websites – both independent and biased. The biased ones are not as important because they are mostly operated by competitors and most people know this. Independent reviews are the most genuine and the most influential when it comes to consumer behavior. Most of the comments appearing on independent online reviews, whether negative or positive, are honest. Therefore, consumers trust them more when trying to decide whether or not to visit a business. Your company should do everything in its power to generate strategies for positive reviews from your customers.
Review Management StrategyStrategies and Guidelines for Generating Online Reviews

Sometimes, all you have to do is ask your customers to go online and let the world know what they thought about your product. Most happy customers have no problem doing this, so there’s no reason not to ask. This can be extremely powerful in helping you quickly build up a solid profile of good reviews.

Many times customers will come up and personally give you a complement. This is a wonderful opportunity to request that they fill out a review card, and give you permission to post it online. You must be careful when developing strategies for soliciting online reviews. There are many pitfalls, which must be avoided in order to maintain an outstanding reputation.

There are several practices that should NEVER be done when attempting to generate online reviews for your business. These practices are unethical and sometimes violate Federal Trade Commission (FTC) regulations resulting in big fines:

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In the following video by Ranking Academy, you’ll learn the fast and easy way to generate online reviews for your business:

How to Use Google Circles to Effectively Market Your Business

Circles are a fundamental component of Google+ and can be used to both organize what you see in your stream and to target your posts to different groups of people whether they are friends, acquaintances, business contacts, customers, prospects, etc. Google+ recognizes that different groups of people would not necessarily be interested in seeing the same content, so when you post, you may only want particular people to see specific content.

Right from the start when you add anyone to your network, you have to add them to a circle, and you can add anyone to anyone from your target audience to any circle whether it is the default circles or any special circles that you create from scratch.

Circles are a powerful advantage that Google+ has over other social networks and you can use them to design a powerful content marketing strategy on Google+.

In the following article, Kristi Hines explains how to get more out of Google+ circles and enhance your Google+ experience:

How to Get More Out of Google+ With Circles

Are you building a network on Google+?

Do you want to keep your connections organized?

Sorting people and pages into circles allows you to read the news you want from your stream and connect with specific audiences.

In this article I’ll share how to use circles to improve your Google+ network.
get more out of google+ with circles

#1: Fill Your Google+ Circles

Google+ profiles and pages use circles to organize the contacts they follow. Think of circles the same way you would Facebook interest lists or Twitter lists, but with more functionality. Both profiles and pages can add other profiles and pages to their circles to follow their public updates.

Profiles come with four default circles: Family, Friends, Acquaintances and Following. Pages come with four default circles: Following, Customers, VIPs and Team Members. Use these circles or delete them and create your own custom circles.

There are a few ways to add people to circles. Hover over the Add to Circles button on Google+ profiles or click the Follow button on Google+ pages to add someone to a circle. Add profiles and pages to multiple circles, based on how you plan to use them.

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In the previous article, you learned how to use circles to improve your overall Google+ experience. In the following article, Daniel Banks explains how you can leverage Google circles to add another dimension to your Google+ marketing strategy:

Using Google+ Circles and Pages for Effective Marketing

Google+ pages and circles are two of the best ways to engage with your existing customers and to expand your marketing reach. When used correctly, both these tools can add another dimension to your overall Google+ marketing strategy.

When I first joined G+ I thought of the ‘circles’ idea as simply a clumsy way of categorizing your G+ friends – almost like an over-complicated Facebook friends list. Thankfully I was wrong.

Circles offer a very shrewd way of organizing your Google+ contacts and, as a result, targeting who sees your content. Let’s take a simple example of two circles, one which contains your current customers and one which contains potential customers.

The content you share to these two circles should be very different. For instance, if a regular customer came into your shop to buy groceries, you wouldn’t start telling them that you sell groceries – they already know that! Use circles to pick and choose who you share updates with and adapt your content accordingly.

If you’ve read my previous two articles on Google+ marketing (see Part 1 and Part 2) then you’ll know that who engages with your content is just as important as how many interactions you get. If an ‘influential’ user interacts with your content, then that update can have a far greater impact than if 10 ‘average’ users interact with that update.

With that in mind, it may be worthwhile creating a small but targeted ‘influencer’ circle.

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In the following video, Patrick Whitson explains how to create Google+ Plus circles, as well as, how to add contacts and then move those contacts from one circle to another: