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Creating a Business Page on Google+

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A Google+ page provides your business with a digital identity on Google where you can post content and interact with an audience of people who have chosen to follow you on Google+. Engaging with your audience on your page allows you to build trust, build relationships, develop your brand and …

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An Overview of Google+ Communities

What is a Google+ Community? A Google+ Community is G+’s version of a group or forum, and is designed to allow individuals and organizations to congregate and collaborate together around specific topics they are interested in or passionate about. G+ Communities also provide a convenient platform for brands to share …

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Generating Exposure with the Google+1 Button

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Google introduced the +1 button to help people find the things they love and care about, and share them with their friends, family and contacts, and to help them create even more relevant results in Google search. The button is now appearing in all over the web, on blogs, news …

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Advantages of Using Google+ For Business

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Google+ offers a myriad of features that has made finding, sharing and engaging with content more effective and innovative. These include the +1 button, personal profiles, business pages, circles, communities, events and Hangouts. Google+ differs from Facebook in that you can follow anyone without that person having to accept a …

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Demystifying the Facebook Algorithm

facebook signals

The Facebook Algorithm The Facebook algorithm limits the number of posts that Facebook users can see in order to reduce the amount of clutter displayed in their News Feed. Your Facebook News Feed is automatically set to only show posts of people you’ve recently engaged with. What this means in …

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Understanding Engagement on Facebook

facebook engagement signals

Engagement with your fans is the single most important activity required for success of your Facebook marketing campaign. If you do not have a strategy in place for how you will engage your followers, your campaign will likely end in failure. It is useful to always bear in mind the …

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Understanding Facebook Audience Insights

target audience

Audience Insights helps you learn more about the people that will see your ad before you actually spend any money on it by providing access to all of the data that Facebook has on everyone. Facebook is purchasing data from 3rd party data companies on Facebook users. So when you …

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How to Optimize Your Twitter Profile for SEO

social networking

Twitter tags any links in your tweets, bio and profile with the rel=“nofollow” attribute. When a link is tagged with the nofollow attribute, it means that search engines will not pass on any of the normal search engine benefits that typically accompany a link (such as PageRank, TrustRank, etc.). Twitter …

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How to Write Effective and Engaging Tweets

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If you’ve used Twitter before, you’ll know it moves at lightening pace. This means you have no more than a few seconds to use your tweets to make an emotional connection with your target audience. What is more, you have only 280 characters to work with, which means crafting the …

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