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Understanding Engagement on Facebook

facebook engagement signals

Engagement with your fans is the single most important activity required for success of your Facebook marketing campaign. If you do not have a strategy in place for how you will engage your followers, your campaign will likely end in failure. It is useful to always bear in mind the …

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Understanding Facebook Audience Insights

target audience

Audience Insights helps you learn more about the people that will see your ad before you actually spend any money on it by providing access to all of the data that Facebook has on everyone. Facebook is purchasing data from 3rd party data companies on Facebook users. So when you …

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How to Optimize Your Twitter Profile for SEO

social networking

Twitter tags any links in your tweets, bio and profile with the rel=“nofollow” attribute. When a link is tagged with the nofollow attribute, it means that search engines will not pass on any of the normal search engine benefits that typically accompany a link (such as PageRank, TrustRank, etc.). Twitter …

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How to Write Effective and Engaging Tweets

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If you’ve used Twitter before, you’ll know it moves at lightening pace. This means you have no more than a few seconds to use your tweets to make an emotional connection with your target audience. What is more, you have only 280 characters to work with, which means crafting the …

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How to Set Meaningful Twitter Goals & Objectives

goals

Generally speaking, your goals are the broad, primary outcome you are looking to achieve on Twitter. Your objectives are the specific, measurable steps you take to achieve your Twitter goals within a defined timeframe. It is important to carefully think through your reasons for being on Twitter and the goals …

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How to Engage Your Target Audience on Twitter

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As a brand, you should always be on the lookout for every opportunity to interact with and engage your target audience. Engagement is the key to building relationships and accomplishing your Twitter goals and objectives. If you have thousands of followers but they aren’t responding to you or engaging with …

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How to Gain Competitive Intelligence on Twitter

social media

Competitive intelligence is the action of monitoring, gathering and analyzing information about what your competitor is doing, why they are doing it and how they are doing it to help you understand why they are doing so well in the marketplace. More importantly, it involves using those insights to understand …

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How to Create a Powerful and Engaging Twitter Profile

social network

Your profile is pivotal to the success of your brand on Twitter. It is the first place people look at when deciding whether or not to follow you on Twitter. Whenever someone taps on your username or clicks the “Follow Me” on Twitter icon on your website, they are taken …

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How to Use Twitter to Drive Traffic to Your Site

business technology

If you want to run a successful Twitter campaign, you’re going to require a sizeable number of followers. The fact of the matter is that Twitter provides a diverse range of opportunities to build your audience faster than any other social network. Due to the fact that Twitter is an …

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