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How to Set Meaningful Twitter Goals & Objectives


Generally speaking, your goals are the broad, primary outcome you are looking to achieve on Twitter. Your objectives are the specific, measurable steps you take to achieve your Twitter goals within a defined timeframe. It is important to carefully think through your reasons for being on Twitter and the goals …

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How to Engage Your Target Audience on Twitter

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As a brand, you should always be on the lookout for every opportunity to interact with and engage your target audience. Engagement is the key to building relationships and accomplishing your Twitter goals and objectives. If you have thousands of followers but they aren’t responding to you or engaging with …

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How to Gain Competitive Intelligence on Twitter

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Competitive intelligence is the action of monitoring, gathering and analyzing information about what your competitor is doing, why they are doing it and how they are doing it to help you understand why they are doing so well in the marketplace. More importantly, it involves using those insights to understand …

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How to Create a Powerful and Engaging Twitter Profile

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Your profile is pivotal to the success of your brand on Twitter. It is the first place people look at when deciding whether or not to follow you on Twitter. Whenever someone taps on your username or clicks the “Follow Me” on Twitter icon on your website, they are taken …

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How to Use Twitter to Drive Traffic to Your Site

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If you want to run a successful Twitter campaign, you’re going to require a sizeable number of followers. The fact of the matter is that Twitter provides a diverse range of opportunities to build your audience faster than any other social network. Due to the fact that Twitter is an …

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How to Use Twitter to Drive Leads to Your Sales Funnel


The digital sales funnel based on the AIDA model. AIDA is a powerful psychological selling system that’s been around for over 120 years. It stands for ATTENTION, INTEREST, DESIRE AND ACTION. Basically, the AIDA model identifies the different stages a consumer goes through from having no knowledge of our business …

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Building Your Brand on Twitter


Branding is powerful component of building a successful online business, because it helps you and your business develop and estabish lasting relationships by communicating everything you want to say about your product or service to your target audience. Your brand needs to be strong, clear, well-defined and consistent. When you’re …

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Using Facebook Graph Search to Build Your Audience

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Facebook Graph Search is a powerful and advanced Facebook tool that allows you to perform focused and more detailed searches for people, job titles, companies, places, interests, photos, groups, and more based on keywords that you use in your search. It allows you do really dig into potential employers and …

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How to Setup a Store on Facebook


Facebook provides a variety of options that allow you to start making sales from directly within the platform. You can sell directly from your Newsfeed simply by adding images of the products you’re selling and directing prospective buyers to the URL of your external app. You can also use a …

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