Branding is powerful component of building a successful online business, because it helps you and your business develop and estabish lasting relationships by communicating everything you want to say about your product or service to your target audience.

Your brand needs to be strong, clear, well-defined and consistent. When you’re clear about what your brand is, what it stands for and how you’re going to stand out from your competitors in the marketplace, then you need to work out how you can communicate this message in the best possible way.

Twitter has levelled out the playing field when it comes to building a brand, and has made it possible for businesses both small and large to get your brand in front of thousands of people. Whether you already have a well-established brand or are in the process of establishing your brand, you need to realize that your brand is the main ingredient for success, and Twitter provides a channel to communicate it to your target audience.

In the following article by Aaron Lee, he explains in detail, the process of building a strong brand on Twitter in 11 steps:

How to Build a Brand on Twitter in 11 Easy Steps

Can you build a brand on Twitter 140 characters at a time?

The answer is YES! I’ve built my brand even though I live in a small historical town that not many people have heard of.

Earlier last month, Brand 24 monitored over 2 million tweets and ranked the top marketers based a number of mentions that they have on Twitter.

I was fortunate enough to be ranked #51 among the top 100 marketers in the world. It was a huge accomplishment for me. Brand 24 is just one of the many sites that I’ve been featured on, and that list includes the likes of Forbes and Entrepreneur. I also recently did an interview on Resonate who wanted me to share my story and how I started social media to where it is today.

You might be wondering, how does a guy from a little town in Malaysia compete with everyone else in the world using Twitter?


That’s what helped me over the years. My brand on Twitter has helped open doors for me.

Today I want to share with you all my secrets to help you grow your brand on Twitter.

Click here to read the full article.

In the previous article, you learned how effective Twitter can be for communicating your brand story and showcase your expertise to your target audience.In the following article, Melinda Emerson shares her perspectives on how to build a Twitter brand for your small business:

How to Build a Twitter Brand For Your Small Business

Tweeting for business can be a huge waste of time, or it can be a brilliant marketing strategy — if used wisely. Investing the time to build a Twitter brand can be a highly effective approach for a startup or an existing small business looking to spur growth. If you are trying to position yourself as a thought leader, Twitter is a great way to showcase your industry expertise. Here are my recommendations on how to build a Twitter brand for your small business.

Twitter accounts are free, but you pay with your time, so you want to be strategic about what you share. You can use Twitter to listen to potential customers and competitors and no one will know. Twitter is data-rich! You can test ideas, products and price points for market research. The real-time feedback you will receive will be invaluable target market data for your business. If you are preparing to launch a book or brand, you can never start marketing yourself too soon online, and Twitter is a great place to start. Here are the 12 advanced Twitter techniques to grow your small business.

Click here to read the full article.

In the previous articles, why Twitter is a such a powerful tool to build your brand and spread the word about your business. But, how about building a personal brand? Developing a strong personal brand can open doors and help to establish yourself as a thought leader.

In the following article, Wendy Marx has put together a comprehensive, eight-step road map for establishing your personal brand on Twitter.

How to Build a Memorable Personal Brand on Twitter

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Twitter pros have found ways to use the platform to score business and media deals — they’ve even built relationships through developing successful Twitter personal brands. Yet, too many people have joined the community simply because they know they should be there, not because they’re strategic or focused.

When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there’s a lot we can learn. To do this, I decided to go straight to the source, interviewing some well-known names with as many as hundreds of thousands of followers.

Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter.

Click here to read the entire article…

How about hearing straight from the horse’s mouth?

In the following video, Twitter Inc Australia Managing Director Suzy Nicoletti explains the steps you need to take to build your brand, engage users, be authentic and mitigate risks, as well as what the platform is planning for its users:

So there you have it. Following all the steps, instructions and strategies is going to go a long way to making your Twitter branding campaign a huge success.