How to Determine Which Subreddits to Join on Reddit

How to Determine Which Subreddits to Join on Reddit

Once you have a collection of subreddits that are related to your niche, the next logical question is, what criteria should you use when determining which subreddits to join? The thing is, you don’t want to waste time in any subreddit that is not going to bring you closer to achieving our Reddit goals.

How Relevant Is It?

Relevance will always be at the top of the list. There’s just nothing to be gained spending time in a subreddit that is not relevant to the goals and objectives you’re trying to achieve on Reddit. Furthermore, if you submit a post in a subreddit that is not relevant to the topic, the post is going to be deleted, and doing that can get you banned from posting in that subreddit.

Sometimes, it is advantageous to submit your posts to broader categories that may only be somewhat relevant to your product or service. This allows you to expand your audience. For example, an article such as “10 Steps to Increase Your AdWords ROI” may also be posted to the startups or small business subreddits because most business owners use AdWords as a traffic source. Furthermore, you’re providing information to a group that might find it interesting.

To be safe though, before you submit a post in a subreddit that is not directly relevant to your niche, check though the posts that have been submitted to see if similar posts have been submitted in the past, and how well they have performed. You may also change the title of the post to make it more relevant to that subreddit. For example, you could submit the same AdWords post to /r/smallbusiness by changing the topic to:

The Top Ten Ways Small Business Owners Generate More ROI with AdWords.

Now, some people make the mistake of just looking for the largest subreddits and focusing on them. If you’re just starting out on Reddit, you shouldn’t simply focus on the largest subreddits. It would be a mistake to ignore the smaller subreddits, especially those that are active. You need to start out with the most relevant niche communities and then build up to the larger, more general subreddits over time.

Of course, how general will also depend on how niche your product or service is. If you have a very niche target market, you may want to remain in the most relevant communities for your business. And that is because popularity on Reddit generally dilutes the content quality of that subreddit. When subreddits are in the 1,000 – 50,000 user range, they’re easier to moderate, have more relevant and in-depth content and higher content quality.

For example, if you’re in a very narrow niche, you may want to join a subreddit with even 1,000 subscribers if that subreddit is active and it is highly relevant to your niche. But, no matter how large a subreddit is, the most important criteria is that the subreddit is active. And you can find out just how active a particular subreddit is by checking out the last time a post was submitted in that subreddit. Simply sort the posts using the NEW tab at the top.

How Active is it?

The next factor to consider is how active a particular subreddit is. And we can find out just how active a subreddit is by checking the date of the most recent post. If the last post was over 72 hours ago, that subreddit may not be worth your time.

Size

The number of subscribers that are in a particular subreddit is another significant factor. To check the number of subscribers in that subreddit, look at the number of readers in the sidebar. Depending on how directly relevant the subreddit is, you may not want to waste your time marketing in a subreddit with less than 1000 members, especially if it is not very active.

On the other hand, being in a smaller subreddit means that you’ll be much less likely to see your content immediately get drowned out by other new posts and pushed to the bottom, which is something that tends to happen with the larger subreddits. Even if you may not get many upvotes for a few hours, being in a smaller subreddit allows you to remain on the hot page of the subreddit, or the new page simply because there won’t be any content there.

The best strategy then, is to try and post to a good range of different subreddits, including some that are smaller and some that are larger. And this should depend to some extent on the specific goal of that particular post.

In addition, take a look at the submitted posts to see what type of discussions are taking place within that subreddit. Take a look at the most popular posts. This will ultimately determine whether a particular subreddit would be worth joining, or whether it would be a waste of time.

Always read the sidebar of the subreddit and the posts that have been submitted to that subreddit if you want to determine whether the subreddit is relevant to your business. That’s the criteria that you would typically use to determine whether you should join a particular subreddit or not.

An Overview of Reddit Advertising

Reddit advertising has received a really bad rap online. If you’re looking for information online regarding Reddit advertising, you’ll easily find complaints from about poor CTR, poor conversion rate and low ROI for businesses. In fact, the general consensus is that Reddit advertising just plain doesn’t work, and is the worst idea.

But it’s quite unfair to blame the Reddit advertising platform itself for the failure of these campaigns because that failure has nothing to do with the advertising system. Rather, the cause of this failure is down to the advertising strategy used by most advertisers.

The mistake that many marketers make is approaching Reddit advertising in the same way that they approach AdWords, Facebook or LinkedIn advertising. However, that is a fundamental mistake. Reddit is a completely unique platform with its own unique personality. It is unlike any other platform out there for that matter.

Now, if you’re a household brand or your product has received massive publicity, then you could probably get away with cold advertising on Reddit. But even then, you’ll generate far better results if you’re willing to engage in conversations around your product or brand. But the fact is, for most niches, you’re going to have to be a lot more strategic with your advertising.

And that is because of the nature of the platform. Self-promotion just doesn’t work on any level on Reddit. More than anything, Reddit generally hates anything that makes you seem like you’re only using Reddit as a place to promote your products or services, no matter what you’re selling. It really doesn’t matter whether it is an organic post or paid.

The fact of the matter is that Redditors just don’t like obvious, direct marketing or advertising. And that is the main reason why sponsored ads do not perform well on Reddit, not because of the Reddit advertising system itself. Reddit is a conversation-driven platform and any type of content that doesn’t encourage discussion or any type of self-promotional content will fall flat. Currently, the vast majority of self-serving advertising campaigns on Reddit don’t have any chance of being successful.

Reddit Ads vs Facebook Ads

Now, here’s why strategically marketing your business on Reddit could be a better option than any sort of Facebook advertising , especially if you’re a small B2B company.

However, certain businesses are always going to do better on Facebook than on Reddit. For example, if you have a unique, highly visual product, you’re likely to do well with targeted Facebook ads. Similarly, local bricks and mortar businesses like photographers, restaurants, retail shops or hairdressers tend to perform better with Facebook ads because of the powerful and precise targeting capabilities of the Facebook advertising interface.

The Reddit advertising interface is not on the same level as the Facebook ads manager. You can run sophisticated, precise and targeted campaigns on Facebook that you cannot run on.

But if you’re a small B2B company, an online business that sells digital products or you offer things like insurance, finance services and other professional service providers or your target market are young Americans, building a brand on Reddit would be a powerful option for you, and you can generate better results than you would on Facebook, particularly because of the highly targeted nature of subreddits.

Another reason is because of the authentic nature of Reddit. It is a community driven social community where people want to discover content that can add real value to their lives. Redditors want to engage in real conversations around content. If you have a real product or service that can add value to people’s lives, Reddit can help you achieve your goals as long as you’re willing to be open and transparent. And that is what is so special about Reddit. It really provides a powerful opportunity for most businesses to build strategic relationships with their target audiences around compelling content.

It is important to realize that people are in a completely different mindset on Reddit than when they are on Facebook. Facebook is just not built for that level of intimacy or interaction between businesses and consumers or between businesses. On the other hand, Reddit is a very intimate and personal platform with people that are looking to add value to their lives and solve problems. It is a community-driven platform, and the algorithms work according to the wishes of the community.

On Facebook, you have to setup a campaign to build an audience and then setup another campaign every time you wish to communicate with that audience. On the other hand, Reddit has a readymade community for practically every niche or industry you can think of.

Secondly, there is a fundamental flaw in the way that most people advertise on Facebook.

With Facebook ads, most advertisers target users by their interests. There’s nothing wrong with that. However, the problem is in the way that the Facebook algorithm determines those interests.

Let’s look at an example:

Say you’re marketing a high-end golf coaching course, and you want to market your product to golfers interested in improving their golfing skills. More than anything, you’ll want to show your ads to potential buyers of your course, not just golf fans.

Now, take me for instance. I like golf, and golf is one of my likes on Facebook. I also like a lot of golf-related Facebook pages. But I don’t play golf.

I’m what you would describe as a casual fan.

Would I join an online community or subreddit about golf? No. I don’t play golf, I’m simply a casual fan.

So, am I a potential buyer of your golf course? Of course not.

Yet, the Facebook algorithm would show your ad to me and to hundreds of thousands of casual golf fans like me simply because we like golf and the fact that we have liked a lot of golf related pages.

Now, if it’s a really nice and engaging ad, I might like the ad and click it to check out what it’s all about. But that’s not what you want. You don’t want people clicking your ad out of curiosity.

Ultimately, I will never become a customer, and I really shouldn’t be seeing your ads.

Instead of targeting casual fans, you should be looking for potential buyers. And that’s why many Facebook campaigns can easily generate tons of likes and shares and comments but very few conversions or sales. Because too many casual fans who will never become customers are being shown the ad.

On the other hand, on Reddit, there is a very active, readymade golf community with 150,000 like-minded members.

You don’t need to build an audience, because there is already an audience that is passionate about golf that you can market to on Reddit. You are better off joining this community, adding value, building your brand and strategically marketing your golf coaching course to potential buyers in this community. Of course you will have to become a redditor to get traction from the platform, but the fact is you’ll generate far better results for a fraction of the amount you’ll spend on Reddit ads. And you can apply this concept to virtually any industry on Facebook. Any other industry.

Reddit Targeting Changes

In September 2017, Reddit made some significant changes to the way users are targeted by ads on the platform. Before the change, ad targeting was contextual. This meant that you could restrict the display of your ad to the specific subreddit that is most relevant to your topic. But since September 2017, Reddit changed the targeting to behavioural so that anyone who has visited the subreddit you’re advertising to in the past can now see ads from that subreddit.

For example, if you’re advertising in r/bigseo, and I have visited that subreddit in the past, I will see your ad everywhere I go on Reddit. In addition, anyone that has visited r/bigseo in the past will able to see that ad in anywhere they go on Reddit. This is similar to the way users are targeted on Facebook and Google.

A concept that is known as remarketing.

Now, this means that more people who may not be interested in your topic can now see your ads depending on what subreddits they have visited in the past. However, this is not the fundamental reason why self-serving ads don’t do well on Reddit. For reasons we have already discussed, most self-serving ads on Reddit never had a chance of being successful in the first place. It is also worth noting that the reason Reddit changed the targeting in the first place was because of the low clickthrough rate of ads in their most relevant subreddits.

How to Leverage Reddit AmAs for Your Business

Now, it is not an exaggeration to say that a Reddit AmA is one of the most powerful engagement tools that you can use to raise your company’s profile and build your personal brand.

But, what is an AmA and why should you care?

AmA stands for “Ask Me Anything”, which is basically just a term used to describe a Q & A session where the person hosting the AmA answers questions in real time from users in a particular subreddit. It makes it easy for people to have meaningful and valuable conversations with their target community. It is pretty much like a press conference where the audience get to ask questions, and you get to engage a large group of people at the same time.

However, the difference is that most of the questions would have been asked prior to the event, so you’ll be answering those questions and taking new questions from the audience. The concept is also similar to a webinar with the difference being that you’re communicating with your audience by text and you’re hosting the session on Reddit. So people don’t have to leave the platform to take part in the Q & A.

Generally, there are two main types of subreddits that are solely dedicated to AmAs, but there are also a few smaller subreddits that are dedicated AmAs.

So, let’s take a look at the dedicated subreddits. This is the /r/iAmA, and this has been used by celebrities, world leaders and CEOs of some of the biggest companies in the world to answer questions from the Reddit community. It starts with: I am A…Ask Me Anything. Over 18 million subscribers, so AmA’s are very popular events.

Examples of Reddit iAmAs

Barack Obama hosted an AMA in 2012 when he was running for re-election. During the AmA, he answered questions in real time for over an hour. Obama’s AMA has been the most popular one of all time brought many new users to Reddit and demonstrated it’s potential as a powerful platform for social discourse.

Principal founder and former CEO of Microsoft, Bill Gates hosted an AmA in February 2018 where he answered questions from Redditors for just an hour.

Reddit AMAs

There’s also the slightly less popular but still extremely active /r/AmA subreddit that has around 256,000 subscribers. This is where most members of the public will host their AmAs. In this AmA, anyone with unique insight can choose to host an AmA. Anyone with a unique experience that people would be naturally curious about can host an AmA in this subreddit. Here, you’ll find a number of posts from people stating who they are and asking users to ask them anything.

Here are examples:

Who Can Host AmAs?

There are no official guidelines to host an AmA in any subreddit. However, anyone with a brand, product, service, idea or mission can host an AmA. If you have a specific expertise, unique experience or specialist knowledge that people would consider valuable, you can host an AmA in this subreddit.

These include:

  • Founders, CEOs and business owners
  • Authors
  • Celebrities
  • Artists
  • Sports stars
  • Film makers
  • Decision makers
  • Politicians
  • Community leaders

People with unique experiences or specialist knowledge

Where to Host Your AmA

As a small business owner, neither of these AmAs would be right for you. The best place to host your AmA is the subreddit where you’ve been building your brand because most people there will already know who you are, what you do and why you do what you do. Now, some business owners have made the mistake of hosting their AmA in the wrong subreddit. But as a business owner that’s been building your brand on Reddit, there’s really only one place to host your AmA, and that is the subreddit where your target community is active and where you’ve been building your brand.

What you need to realize is, you’re on Reddit to engage your target audience. These AmAs are designed for the general public. Your AmA should be hosted within the subreddit where you have been building your brand. For example, if you’ve been contributing value in the small business subreddit, that is the subreddit you’ve been using to engage your target audience. And it is the best place to host your AMA. That is why it is very important to build brand authority in a specific subreddit. By the time you’re ready to host the AmA, everybody knows your brand story. They already know who you are, what you do and why you do it. You’re not a stranger to them.

By creating an AmA, you’re making it possible to have valuable real-time conversations with your target audience in the subreddit where you’ve been contributing value. You’re sharing your knowledge and expertise with the very people that you want to convert into customers and clients for your business. And you can use these AmAs to drive tons of targeted traffic to your sales funnel, and generate leads and sales for your business in the process.

The great thing about AmA’s is that with the level of interaction that they offer, they’re a highly effective way to build trust and credibility, and they allow brands to really nurture and engage their target audience. As a business owner, hosting an AmA will help you stand out from your competitors because they allow you to have a real conversation with potential customers and demonstrate exactly what you’ve got to offer. AmAs are personal, intimate and engaging.

Now, don’t get the wrong impression about AmAs. They are not promotional tools. They are engagement tools, and the idea is to engage your audience, not to promote to them. In fact, people who have tried to use AmAs as promotional tools have experienced quite disastrous results. For example, Actor Woody Harrelson made this exact mistake by trying to use his AmA to promote his latest movie. This lead to highly upvoted questions that mocked Woody’s attempt to publicize his movie. At the end of the AmA, most of Woody’s answers were downvoted heavily.

Advantages of Hosting AmAs

  1. You can engage a large number of Redditors in your target community that already know who you are, what you do and why you do it. Now, an AMA is something you should only do after you’ve been engaging your target community for several weeks. This is really powerful because it builds a lot of trust and credibility for your brand. It demonstrates transparency and openness on your part, and people will come to see you as an expert or an authority in your niche. You’re going to stand out from your competitors. You’re going to be recognized as an expert in your niche.
  2. AmA’s are really engaging. They are interactive, and the people who are taking part will be able to ask you questions before, during and after the AmA. This is really powerful because you’re able to interact with people who can potentially become your customers or clients.
  3. Another big benefit of hosting an AmA is the fact that it is hosted on Reddit. That is a really powerful benefit because people don’t need to leave Reddit. They are on their favorite platform asking questions from you. And it demonstrates openness and transparency.
  4. Now, the biggest benefit of course is that you can drive massive amounts of traffic to your sales funnel. Now, what I suggest that you so is that you have a digital asset that you give away for free. People would need to click a link to your landing page where they can download the asset in exchange for their email address. This could be a video, eBook, presentation, slideshow, app. Anything. Something of value that would be really useful and meaningful to your target audience. For example, if you’re a company that offers local SEO services, you could host an AmA that is designed to educated small business owners on the impact of voice search on local SEO. Now, voice search has exploded in popularity over the past few years and local businesses have the most to gain with voice search. So, this will be your angle. You can also offer them a video or an EBook that explains how to optimize your local business website for voice search. And they will be able to download the free gift by clicking on a link that you post in the AmA.

So, when should you host an AmA for your business?

Well, if you have been consistently providing value in a specific subreddit over a period of time such as 2 to 3 months, it would be a really smart thing to host an AmA in that subreddit.

Now, you might be wondering how AmAs work.

Well, it’s a very simple process.

So, you get started by submitting a post that solicits questions from the subreddit where you’ve been adding value. If people are interested in the topic, they will upvote the AmA, and post questions is the comments section. People can then upvote or downvote the questions which is going to affect the visibility of those questions. But you would typically want to answer all of the questions that are being asked, and you’ll want to answer the most upvoted questions first. Now, the AMA itself typically lasts around one hour, but you can keep answering questions even after the AmA is finished.

Now, you have to post an AmA verification link or photo that proves to Reddit that you’re who you say you are. This is important and if you don’t provide the verification, your post is going to be deleted by the moderators. You can take a photo of yourself holding a special message for Redditors.

You can then post the photo on your website and then link to the photo at the bottom of your body text copy for the AmA. If you cannot do a photo, you can just tweet or post a blog post that announces the AmA, along with your Reddit username.

Fundamentals of Social Engagement on Reddit

The word “engagement” is used so much in the world of social media marketing, it’s running a real risk of becoming an overused buzzword that is losing its true meaning.

However, you cannot underestimate the power of engagement online. Engagement is really what social media is all about. If you’re running a social media marketing campaign, it is the most important metric that you need to measure. If you’re not engaging with your target audience on a regular basis, then they are not going to like you. Most importantly, they are not going to trust you.

Ultimately your social media marketing campaign is never going to be successful because if you’re not trusted, you’re not going to get any meaningful engagement with your content or be able to drive traffic to your site.

Trust on social media is synonymous with credibility and reliability. Interacting with your audience in your target community on a regular basis is what is going to help you build rapport and that essential trust element with your target audience.

You have to recognize that as a brand on Reddit, you’re going to be viewed with a tremendous amount of dubiousness, especially if your account is new. Redditors are going to naturally assume that you’re only there to promote your business until you’re able to prove them wrong. And the way you do that is by becoming a genuine redditor. That means contributing value, and interacting with your target community on a consistent basis.

The fact is, one misstep from you can provide an opening for negative feedback and comments, damaging your reputation on the site in the process. You have no control over negative feedback on social media, and you have to do your best to avoid it.

And that is exactly why social engagement is so important to businesses.

So, what is engagement?

Well, in the world of social media… engagement is the process by which we interact with or engage in two-way conversations with our target audience.

Engagement is about:

  • Being active in your target community
  • Building relationships
  • Building trust and credibility
  • Nurturing existing relationships
  • Actively participating in discussions
  • Listening
  • Acknowledging comments
  • Thanking your audience for mentions
  • Respectfully correcting misinformation
  • Responding to feedback from our target audience.

Now, as far as accomplishing your social media marketing goals are concerned, getting fol is just one small step. Now, don’t get this wrong. Karma is absolutely essential on Reddit because without it, you’ll be severely restricted in what you accomplish on the platform. You won’t get the attention of your target audience, and you won’t be able to fully participate in discussions on Reddit.

But the fact remains that increasing karma is only a means to an end. It’s not the end goal.

For Reddit to be effective for you as a business, you need to get your target audience interested enough to check out your profile. They need to believe that you can really help them achieve their goals or solve their problems. You want them to engage with your content, and get them into the habit of always engaging with your content. This is how you’re going to successfully drive them into your sales funnel, and when they get to your website or our landing page, sign up to your email list.

There are specific goals that you want to accomplish on Reddit, and engaging your target audience is what is going to help you accomplish those goals. The fact is, when your target audience are engaging with you, they are more likely to convert on your goals.

Now, our content marketing strategy is specifically designed to grab the attention of our target audience. It’s not just to increase Karma.

The actual goal of our content marketing strategy is to grab attention and to increase awareness of our brand in our targeted communities.

That is why we need to create content that is going to get us noticed.

Now, posting high quality content and getting noticed is essential, because they can lead to significant opportunities for your business. But ultimately, sharing content is not going to be enough for you to achieve your Reddit marketing goals. You need to go even further to drive more significant results.

And that is why posting quality content cannot be your end goal.

Your end goal should be to engage those people that are consuming your content and have been affected by it. You want to engage them in conversations on a regular basis and let them know that you have the knowledge and expertise to help them solve their problems or achieve their goals. This is how you’re going to build relationships with them.

Engaging those people is what is going to persuade your target audience to enter your sales funnel, and lead them to sign up to your email marketing campaign. That’s ultimately what’s going to lead to people becoming loyal customers and brand advocates.

And that is why you need an engagement-driven content strategy.

Now, here’s what generally happens when you post content that adds value in your target community:

Whenever you post content that actually helps people in your target community, some of the members in our community are going to engage with your content beyond simply upvoting it.

Some people will actually post comments and start conversations around your content.

  • They will ask questions.
  • They will thank you for posting the content.
  • They will let you know how your content has helped them solve specific problems or achieve certain goals.

Now, you need to have a plan in place to engage all of those people that are taking the extra step to comment and actually engage with your content. You need to have a plan in place to build relationships with those people so that you can ultimately convert them into customers down the line.

You need to acknowledge their comments and let them know that you are there for them.

Now, if you want to achieve your Reddit goals and objectives, it is essential to be a genuine redditor that is socially active in your target communities. If you cannot be active in your community, Reddit isn’t for you. It’s not going to work for you.

You need to project your brand personality in the way that you communicate with your target audience. You need to be authentic and consistent so that people know exactly what to expect from you.

However, it is also important to recognize that being authentic on Reddit is not always a clear-cut thing. For example, if you have very strong philosophical, religious or political views, it will be best to rein this in so that those personal beliefs do not get in the way of interacting with a large and diverse network of people who may not share your personal beliefs and philosophies.

But by actually coming across as a human being, you can differentiate yourself from the vast majority of businesses and competitors on Reddit who prefer to hide under anonymous usernames and would never even consider engaging their target community. By having a personality and coming across as a human being, you’re going to be more trusted, more memorable, and much more likely to stand out.

Why Your Business Should be on Reddit

Reddit is the world’s largest and most influential online community. More precisely, it is a unique blend of a content aggregator, social network, search engine and online forum, powered by a thriving and engaged community.

Reddit is also a powerful way to get the word out about your business, product, service or anything else you want to promote. It is known as the front page of the internet, because this is where content becomes viral before other networks discover it.

As the site itself puts it; “This is a place friendly to thought, relationships, arguments, and to those that wish to challenge those genres.”

Reddit categorizes content based on popularity within over 138,000 active, readymade communities. These communities are also known as subreddits, and each subreddit is dedicated to a specific niche or industry with its own unique rules, culture and demographics.

In May 2018, Reddit overtook Facebook as the 2nd most popular social network in America, and according to Alexa, it is the 4th most popular social network in the world.

According to Statista, Reddit had over 1.6 billion unique visitors from February 2018 to July 2018, ranking as the #3 most visited website in U.S. and #6 in the world, according to Alexa Internet, with over 60% of its user base coming from the United States, followed by the United Kingdom at 7.5% and Canada at 6.3%.

According to Pew Research Center, as of February 2018, 53 percent of redditors are men, 42 percent have a college degree, and 35 percent make $75,000 or more per year.

Now, if you’re familiar with Reddit, you’re probably aware that it has a somewhat controversial reputation. And that is because, at one time, the level of moderation on the platform was extremely light. Reddit was one of the truest examples of the unfiltered, uncensored and anonymous web where users could feel completely unrestricted. This led to a number of controversial communities springing up with content and opinions that most people would consider offensive, rude, inappropriate and rude.

However, Reddit has since taken a more serious approach to moderation. In the last few years, the site has clamped down on some very controversial subreddits in a bid to attract more brands and mainstream visitors. Today, Reddit is the most heavily moderated social platform on the web with over 80,000 moderators, and every subreddit is regulated with strict rules and guidelines.

Reddit is a world away from Facebook, Twitter or any other social platform on the web. It is completely unique, which is why Snoo – Reddit’s iconic alien used in its logo – is a truly fitting mascot for the platform. But this also means marketing your business on the platform requires a completely different approach to any other social platform.

Reddit is a thriving and highly engaged, community-driven social network with social norms, code of conduct also known as the reddiquette, rules and regulations and a variety of other social forms to function in.

On Reddit, there is a strong and genuine sense of community where people tend to have candid and in-depth discussions around meaningful content that can add value to their lives.

On average, a Redditor spends over 15 minutes on the site. If you want to be successful on the platform, you need to be genuine and authentic because any type of self-promotion or sneaky marketing tactics is going to be met with open hostility. Redditors are very savvy and they know when they’re being sold to.

Reddit is a very intimate, conversation-driven platform where people want to discover content that can solve problems and add value to their lives. They value authenticity, transparency and sincerity, and prefer to engage in genuine conversations with real people, not marketers who simply want to promote their business and go. If all you just want to do is promote your business, then Reddit is not going to work for you. In fact, it will be a complete and utter waste of time that could really hurt your brand.

Reddit has a readymade community for practically every niche you can think of, and people are in a completely different mindset than when they are on Facebook. Facebook is just not built for the level of intimacy or interaction between businesses and users that you’re going to find on Reddit.

There are, however, certain topics and subjects that generally do extremely well on Reddit.

These include:

  • Inspirational stories of personal achievement.
  • Educational content.
  • Stories with an unusual element (often about history, health, disease or movement)
  • Photography
  • Art
  • Food
  • Fitness
  • Technology (programming, gadgets, development, browsers, computers)
  • Comics
  • Science
  • Video Games
  • Religion
  • Politics
  • Memes
  • Music

If your blog or business does not fit into any of the above categories, check to see if there is a subreddit for it. On Reddit, there are subreddits dedicated to every niche and category you can think of.

As a business, one of the most powerful advantages of building your brand on Reddit is that you can cultivate actual loyal customers and brand advocates. Here are examples of how consistent efforts to add value to a subreddit can generate significant results for a business.

Case Study 1

Uniqlo is a fashion brand that drives 20% of daily online revenue from a single Reddit organic post. The company has been active on Reddit since 2012. They are registered in 2 fashion related communities: streetwear and frugalmalefashion.

A search for the company on Reddit shows how Uniqlo is generating results from their engagement strategy. On average, someone mentions Uniqlo in a post about 3 or 4 times/week.

Take a look at the common types of conversations about Uniqlo in the above communities.

To really see the results of these posts, click through on each of them. This level of engagement doesn’t happen on any other social platform. What you’ll find is that Uniqlo generates a lot of targeted traffic that leads to sales from these comments. This is word of mouth advertising at its finest, and demonstrates how a single organic post from other engaged redditors in your target community can drive orders for your business.

Today, Reddit drives more targeted traffic and revenue to Uniqlo than any other social channel. But what is really interesting is that, from the monthly sales driven by social media, Reddit drives 64% of that social media traffic, while Facebook drives 20 percent.

Case Study 2

Small batch cigars is a small online store that established themselves in the cigars subreddit. If you do a search for small batch cigars on Reddit, you will find all types of emotional comments about small batch cigars. As with Uniqlo, these comments tend to drive orders for small batch cigars.

Just check out these comments:

These case studies are excellent examples of what is possible on Reddit for your business on Reddit if you’re willing to invest in the right strategy. Reddit is not about fanciful marketing or gimmicks. In fact, you’ll get the best results with the simplest tactics and strategies.

The success that these companies enjoy on Reddit is a really important case study for any business in any niche that is considering marketing on Reddit. Basically, it demonstrates how the right marketing strategy can lead to solid and significant marketing results for your business on Reddit.

Powerful Benefits of Instagram For Business

If you’re a small business with a tight marketing budget, it can be hard deciding which social networks to join. There are so many to choose from and they all come with their own benefits.

However, when planning out your internet marketing strategy, Instagram is one platform you cannot afford to overlook. Instagram is a photocentric platform that revolves around the sharing of personal, visually inspiring pictures that you can use to drive conversations with your target audience. It is by far the most engaged social platform for brands, with 2-7 percent of users interacting with each post.

Instagram photos are very effective at building trust, and can often lead to repeat purchases for your business. This is because of the power of visual content in tapping into people’s emotions, which can be extremely influential when it comes to purchasing decisions.

Here are some mind blowing stats about the platform:

  • Total Number of Monthly Active Instagram Users: 800 million
  • Total Number of Daily Active Instagram Users: 500 million
  • Instagram Stories Daily Active Users: 300 million
  • Number of Photos Shared to Date: 40 billion

In the following article, Aimee Millwood discusses the top 5 significant Instagram benefits for businesses, and why Instagram can be such a valuable and powerful tool for businesses:

5 Most Significant Instagram Benefits for Businesses

Believe it or not, there was a time when phones didn’t double as cameras and when “selfies” (and selfie sticks!) weren’t a thing.

Of course, we’ve come a far way from then.

Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.

The impact of the rise of visual content on social networks is most apparent on Instagram.

As a result, many brands are scrambling to understand how to best use Instagram benefits.

Instagram’s rise has been astronomical – and understandably so.
We’re visual creatures, which is why content like photos, videos, and gifs have such great engagement rates.

And Instagram is so huge because building a social network that connects people solely through visual elements is a powerful way to capture – and sustain – our attention.

Brands and marketers have raced to capitalize on the immense growth of the social platform and many are successfully learning how to sell on Instagram.

But the brands that excel in mastering social commerce trends like this know something that brands who flop don’t:
Instagram photos convert. And you’re not getting the full benefit of Instagram because you don’t know the real secret to using these photos for marketing.

To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram.

You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels.

Click here to read the entire article…

In the previous article, you learned the 5 key Instagram benefits for businesses. In the following article, Lyfe Marketing discusses the top 10 most powerful benefits of Instagram for businesses and how to use them to your advantage:

Top 10 Benefits of Instagram for Business

With over 800 million monthly active users and over 500 million daily active users, Instagram has come a long way since it originated in 2010, and businesses are starting to take note.

 

Businesses have started to react more and more to this rapidly growing platform, and if you analyze the top 100 brands in the world, 90% of them have an Instagram account.

 

With so many brands and businesses on Instagram, you may be thinking, “There must be some incentive for them to consistently use Instagram, but is it really just to post some cool photos of their brand?”

 

Not quite.

 

As proven by some of the top brands in the world, there are several clear-cut methods to generate sales, leads and more via Instagram.

Click here to read the entire article…

So there you have it. Compelling reasons why Instagram is such a powerful tool for business, and how you can tap into the emotions behind your own brand and use the platform to get people as excited about your message as you are.

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