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How to Use Reviews to Market Your Business

customer reviews

An online review is a short write-up or a rating provided by a customer based on their experience with a particular business. Also known as customer testimonials and personal recommendations, reviews are powerful social proof and form a significant component of a business’s online reputation. Reviews are also often the …

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A Step-by-Step Guide to Dealing With Negative Reviews

small business

No matter how you choose to run your business, it is inevitable that at some point or another, you will experience the tough situation of getting a negative online review. Negative reviews are inevitable in business. They are part of the game. Unhappy customers, disgruntled employees and even unscrupulous competitors …

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The Top 20 Google My Business Ranking Factors

local categories

According to Google, more than 20 percent of desktop searches on their platform have local intent. On mobile, this number climbs to 40 percent. With over 3.5 billion searches being conducted on the search engine every single day, its really not difficult to see why getting listed in the local …

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Why Reviews Are Critically Important For Business

According to research from Bright Local, 92% of consumers now read and trust online reviews for local businesses. Online reviews are an essential aspect of reputation management, and play a key role in determining how prospective customers will regard you when they discover your business online. Public opinion is more …

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How to Create a Reviews Strategy for Your Business

online marketing

Importance of Designing A Strategy For Dealing With Reviews According to research from Bright Local, 92% of consumers now read and trust online reviews for local businesses. Customer testimonials are an essential aspect of how prospective customers will discover you online and regard your local business. In fact, customer feedback …

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Has Your Google My Business Page Been Suspended?

digital marketing

Getting featured in the Google 3-pack is critically important for lead generation and brand awareness because this is where the visibility lies. This real estate is even more powerful than the organic listings because whenever a Maps listings appear for specific keyword searches, you are featured above the organic listings. …

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Why Social Signals are Important for SEO

social signals

What are Social Signals? Social signals are the search engine’s measure of your “share of voice” in social media. Essentially, they are an estimation of how trusted and influential you on social media. Social signals are measured in terms of how much your material is engaged with (commented on, +1ed, …

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Crafting the Meta Description Tag

SEO superimposed against a laptop

What is the Meta Description Tag? The Meta description tag is used on the search results page to display snippets of information about a specific webpage. It is significant to note that the content of this tag really has no direct influence on your search engine rankings. This was confirmed …

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