Like any other social network, Pinterest is a powerful traffic source and an effective tool that you can use to find new customers. Once you have created your initial boards, you will be ready to find and build your audience so that you’ll be able to accomplish the following:
Drive targeted traffic to your website.
Promote and sell your products.
Generate qualified leads
Communicate your knowledge and expertise.
Build your opt-in list.
Increase exposure to your products.
Increase visibility and brand recognition.
In the following article, Nichole Elizabeth DeMeré provides a step-by-step guide to leveraging Pinterest to generate targeted traffic and make more sales for your business:
How to use Pinterest to bring in leads and make more sales
Anna Vanlandingham is an award-winning economics teacher turned Pinterest Pro. Today she manages Pinterest accounts for companies of all sizes and trains businesses owners to grow through social media marketing. Here she shares her best tips for using Pinterest to generate sales, and explains why hospitality, real estate, and the wedding industry may have the most to gain.
Pinterest has undergone a fascinating evolution since it was founded in 2010. It’s still a place to save inspirational images and tutorials, but it’s also so much more. It’s a search engine, a marketplace, and even a ‘to do’ list for many users.
“I was recently meeting with a lady from a networking group in Tampa, and she said ‘I love Pinterest! I plan my whole life on Pinterest! I know what my wedding is going to be like, what my house is going to look like, and all I need to do is go on Pinterest when I’m ready and know where to buy everything,” says Anna Vanlandingham, founder of Pinterest Pro, a social media training and management company that helps businesses grow, primarily, through Pinterest.
Perhaps most importantly for businesses, Pinterest has proven itself to be a powerful lead generation engine.
Omicron research found that “ 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.”
In the previous article, you discovered why Pinterest can be such a powerful source of targeted traffic for your business. In the following article, Rebekah Radice shares 9 Pinterest hacks to drive traffic, profit and sales for your business:
9 Pinterest Hacks to Drive Traffic, Sales and Profits
What are the most effective ways to leverage Pinterest for business?
How can you use Pinterest to help improve your ROI?
Those are the questions we set out to explore in a recent webinar with Tailwind — and ones we’ll continue to discuss during our follow-up webinar tomorrow.
You see, we’re BIG believers in Pinterest.
We know Pinterest is a great way to find new fans for your business – but only if you know how the platform works and how to get the most out of it.
Are you ready to get real results with Pinterest?
Take a look at these 9 Pinterest hacks you can use to improve visibility, get more leads and grow website traffic!
9 Pinterest Hacks to Drive Traffic, Sales and Profits
Pinterest Hack #1: Tap into the power of Pinterest SEO
Search engine optimization (SEO) is one of the biggest drivers of growth for Pinterest and for content marketers in general.
And last year, Pinterest made a big leap — taking SEO in a whole new direction with “Guided Search.”
Pinterest guided search (graphic)
The idea behind it was this: help users sift through the billions of pins to find things they didn’t even know they were looking for!
But the challenge for many marketers is knowing how to best position content to get found.
So how can you create and pin content that pushes you to the top of the mix and cuts through the noise?
Many people use Pinterest to search for inspiration or for solutions to problems. This is why it is always important to add good descriptions to all of your pins.
Pin searches are often the way a person first encounters a Pinterest account, so you’ll want to make sure that your pins are optimized to appear in search results and are attractive to Pinterest users.
What’s crucial to remember about this is that people use Pinterest to search. Just as other search engines rely on keywords to bring people what they’re looking for, so does Pinterest.
Though Pinterest is known for images, to give your pins the best opportunity to be discovered through a Pinterest search, how you describe your pins is just as important as the image you use.
With every pin, you have the opportunity to add a description of up to 500 characters, even if you are repining an image.
In the following article, Tammy Cannon demonstrates how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content:
How to Optimize Pinterest Content for Search
Wondering how to find the right keywords to rank in Pinterest search?
Have you considered using Google’s Keyword Planner?
Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search.
In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content:
Research Popular Search Terms With Google Keyword Planner
For users, Pinterest is an awesome tool for bookmarking important things in their lives. For marketers, Pinterest is a leading traffic referral source. People search for topics on Pinterest with search phrases and keywords, the same way they search on Google.
To find popular phrases and keywords, use the free Google Keyword Planner. You’ll need a Google Analytics account that’s connected to Google AdWords. Don’t worry, you don’t have to advertise on Google to use Keyword Planner. Keyword Planner appears within AdWords because Google provides it for its advertisers, but you can use it for all sorts of other things like researching search terms for Pinterest.
To find Keyword Planner, head over to Google AdWords, click Tools, and select Keyword Planner from the Tools menu.
In the previous article, you learned how to perform research keywords that you can use to effectively optimize your Pinterest images. In the following article, you’re going to learn how to write compelling descriptions for your Pinterest images.
How to Write Great Pinterest Image Descriptions
A Pinterest description is a snippet of text that, ideally, comes from the data-pin-description attribute on an image (using the Tasty Pins plugin, of course). Pinterest descriptions should be crafted with search and exploration in mind, utilizing keywords and hashtags (respectively) to reach the maximum number of users on Pinterest.
Pinterest can be a huge traffic driver for bloggers, but gaining traction on the platform can be tough for others. Pinterest is all about two main elements – images and the text that describes those images. In this article, we’re going to talk about the latter and how optimizing it can help bring Pinterest traffic to your blog.
What is a Pinterest image description?
A Pinterest image description is shown below the image on Pinterest. When an image is saved to Pinterest, the image description can be auto-filled from content on your site, edited or created anew by the user, or left blank.
Pinterest image descriptions help Pinterest users understand what is in an image and gives them a reason to click through to the website.
In the following example, the person who saved the image to Pinterest kept the auto-filled description from pinchofyum.com, but they also added some of their own notes at the end.
If you’re still a bit unclear on how to write compelling descriptions for your Pinterest images, in the following video, Sam Dey shares some great tips to teach you how to write compelling copy for your images that sell.
A Pinterest content strategy defines what type of content you share on the platform, when to post it, and how to evaluate its effectiveness. Once you have created your profile, you now need to setup some initial boards in order to give a good visual impression when your prospective customers arrive on your profile. Importantly, your profile needs to be interesting, eye catching and inviting.
Pinterest is not just about sharing images that you think are going to do well. When executing a content strategy, you need to understand your customers and prospects, and find out what makes them tick. Randomly creating boards that you think your followers may find interesting is not going to be effective for you.
You should aim to create the visual experience your audience is looking for by planning the experience you want to create for your target audience and understanding how you’re going to put your boards together to best promote your products.
An effective content strategy will:
Provide you with clear guidelines for what type of content to produce.
Identify the most optimal times to post.
Keep your fans and other connections engaged with your content by generating likes, comments and shares.
Help you plan and write for your intended audience more effectively.
In the following article, Cynthia Sanchez shares some insights into how to create Pinterest content that grabs the attention of your target audience:
How to Create Pinterest Content That Connects: What Marketers Need To Know
Do you use Pinterest for your social media marketing?
Interested in better ways to connect with your audience?
People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.
In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.
Unlike other social networks, where people mostly share things that have already happened, most of the pins on Pinterest are about things people want to do or achieve.
The word “dream” is commonly found on Pinterest, especially in board titles, such as dream wedding, dream vacation, dream wardrobe and even dream man cave.
Pinterest is a resource for people who want to do things in the future, which is why the word “dream” comes up so often on the platform.
People use these boards to collect pins for inspiration for the long- and short-term. This is good news for businesses, because people will (hopefully) turn their dreams and plans into reality one day and start buying the items they’ve pinned.
Boards with pins of recipes, DIY projects or gadgets are likely to be realized sooner rather than later, and could all lead to purchases at any time. This is why visibility on Pinterest is so important.
Creating compelling images that will resonate with your target audience is important if your Pinterest marketing strategy is going to be successful. In the following article, Rebekah Radiceshares 7 easy tips to help you create captivating Pinterest images that will grab attention and effectively engage your audience.
7 Ways to Create Perfect Pinterest Images (that Drive Clicks!)
Many businesses are still wondering how to use Pinterest.
Are you one of them?
Are you wondering how to use images to express your message? Are you worried your business won’t resonate on Pinterest?
These are concerns I hear over & over again.
My response: don’t worry!!
It’s not hard to use Pinterest for your business. You just need to position your content properly.
That means creating super compelling images! How do you do that?
Below I list seven easy tips to help you create captivating Pinterest images that will drive clicks.
1. Optimize Your Pin for Search
perfect pinterest imagePinterest users are primed & ready to buy what your small business is selling. So you need to be creating images that move them through the buying process.
Not only is there a higher trust factor on Pinterest, but also higher conversion rates.
87% of Pinterest users say they trust Pinterest over any other network, while 47% say they’ve acted on an offer through Pinterest.
So, what are your waiting for? Let’s get your product or service out there!
A captivating Pinterest image will not only attract attention to your pins — but it will also encourage interaction & inspire growth!
Now you have a clear idea of the type of images that go viral on Pinterest. In the following video, you’re going to learn how to double my followers and triple your traffic from Pinterest by creating the type of images that go viral:
As with all social networks, Pinterest is indexed by the major search engines, and is another wayto get found and obtain valuable backlinks to your site. Essentially, if people are saving and sharing your content, then it means people like your content, which is what Google is looking for.
Optimizing Pinterest for SEO simply involves understanding what your audience is searching for and helping them find your exceptional content with keywords and descriptions. It is also about building authority for your business.
In the following article by Wishpond, you’ll discover 15 tips that you can use to optimize your Pinterest account for organic search and effectively drive traffic to your website:
Pinterest SEO: A Guide for Businesses
70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same.
Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.
The search box is one of the most used features on Pinterest. To make sure your account, Pins and Pinboards are seen (and clicked) you need to optimize them for top keywords. And Pinterest boards are even showing up in search engines like Google. For great social media marketers, like you, that’s an incredible windfall.
Many business owners – large and small – are capitalizing on the opportunity. Are you optimizing your account, board and pins?
In this article, I run through 15 tips for optimizing your Pinterest account, Pins and Pinboards for SEO.
Before we delve any further, the first thing you need to do is to make sure search engines can find you! I really don’t want you to go through all the hard work of these optimization techniques, only to find you’re still not getting found.
Now that you know how to optimize your Pinterest account for organic search, you’re ready to start driving targeted traffic to your site. In the following video, you’ll learn about a Pinterest traffic growth hack that is used to drive over 100,000 targeted visitors to a blog, and it is something you can easily implement yourself.