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SEO

Generate More Leads With Long Tail Keywords

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Long Tail SEO Long tail SEO involves optimizing your content around long tail keywords. Long tail keywords are longer and more specific keywords or phrases of three words or more that your prospects are more likely to use when they’re getting closer to the point-of-purchase or when they’re using voice …

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The Definitive Guide to Google Penalties

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If your site has experienced a sudden and significant drop in organic traffic for a number of key search terms you once ranked highly for, you may have been hit by a Google penalty. According to Matt Cutts – the former head of Google’s web spam team, there are over …

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The Fundamentals of Organic Link Building

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Importance of Link Building Organic link building is a major factor in Google’s ranking algorithm and the most challenging element of search engine optimization. It is the most powerful and effective way to increase your websites’s visibility on the search engine results page and drive organic traffic to your site. …

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Are You Building Backlinks from Worthless Blogs?

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Today, guest blogging is the number one strategy that most people use to build backlinks to their sites. Guest blogging is so popular because, unlike most other natural link building strategies, it is quick, easy and virtually stress free. Finding bloggers that are willing to sell links is a very …

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How to Optimize for the Rankbrain Algorithm – Infographic

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RankBrain is a machine-learning artificial intelligence algorithm built into Google’s core algorithm to improve the accuracy and quality of search results. Machine learning is where a computer teaches itself to do something rather than being taught by humans. Artificial Intelligence is where a computer can be as smart as a …

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How to Optimize for Featured Snippets – Infographic

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A featured snippet is a summarized answer to a user’s query displayed in Google organic search results. It is extracted from a results page and includes the page title, URL and link. If you ask a question based query, Google will often answer with a featured snippet. Here’s Moz’s Rand …

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How To Effectively Optimize Your Images For Organic Search

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Importance of Image Optimization for SEO As the saying goes, “a picture is worth a thousand words”. Approximately 65% of people are visual learners, and adding relevant and attractive images to your website can be very effective at increasing user engagement with the page. Furthermore, according to a search engine …

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Optimizing For Voice Search

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With more and more people preferring the convenience of using their voice to search for information on their desktops, mobile devices and voice assistants (such as Amazon Echo or Google Home), it is becoming increasingly important for online and local businesses in particular to optimize their content for voice search …

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Optimizing for the Hummingbird Algorithm

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Google officially announced the release of the Hummingbird algorithm at its 15th anniversary conference on September 26 2013. The Hummingbird algorithm was a complete restructuring of the Google search algorithm with semantic search at its core, and impacted 90 percent of searches worldwide. Google made answering questions a priority in …

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Top 11 SEO Metrics You Should Be Tracking

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Smart business owners understand the power of SEO to drive the highest quality business leads, generate awareness for their business, products and services and to drive targeted traffic to their websites. It is important to constantly evaluate the effectiveness of your lead generation and SEO campaigns. When evaluating the success …

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