Monday , October 22 2018
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SEO

SEO Checklist – Infographic

SEO superimposed against a laptop

SEO describes the set of techniques and processes used to improve the visibility of a web page and ultimately a website in a search engine’s organic search results for a given set of keywords. However, while being on the first page of Google is tremendously important to the success of …

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Understanding The Importance of Trust Flow

business illustration

What is Trust Flow? Trust Flow (TF) is a link authority metric developed by Majestic. It is used to evaluate the trustworthiness, authority and credibility of websites and directories that are linking to a particular site. This metric is scored out of 100, and sites with high Trust Flow means …

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Why Social Signals are Important for SEO

social signals

What are Social Signals? Social signals are the search engine’s measure of your “share of voice” in social media. Essentially, they are an estimation of how trusted and influential you on social media. Social signals are measured in terms of how much your material is engaged with (commented on, +1ed, …

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How to Perform Competitor Analysis

applie computer and ipad

Importance of Competitor Analysis Even though it is often overlooked, competitor analysis is one of most important aspects of SEO. Analysing the top-ranking websites in your industry that the search engines find most relevant for your target keywords is a very important step in your SEO and internet marketing campaign. …

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How to Optimize Title Tags for Search Engine Optimization

writing

What is the Title Tag? Over the years, the page title tag has been viewed as the most important on-page SEO ranking factor due to the weighting traditionally accorded to it by the search engines. It is the first element of a webpage that a search crawler looks at when indexing or …

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Crafting the Meta Description Tag

SEO superimposed against a laptop

What is the Meta Description Tag? The Meta description tag is used on the search results page to display snippets of information about a specific webpage. It is significant to note that the content of this tag really has no direct influence on your search engine rankings. This was confirmed …

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Keyword Cannibalization

keywords

The impact of site architecture on search engine rankings, is quite substantial. In fact, there is a major co-relation between poor site architecture and poor search rankings. In addition to page content, search engines use signals such as the site architecture and information hierarchy of your site to determine how …

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Link Building for SEO

illustration of link building

Importance of Link Building Organic link building is a major factor in Google’s ranking algorithm and the most challenging element of search engine optimization. It is the most powerful and effective way to increase your brand’s visibility on the search engine results page and drive organic traffic to your site. …

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Understanding Linkable Assets

business and modern technology

What is a Linkable Asset? A linkable asset is any piece of content on your website that you can use as link bait to generate links from contextually relevant, established sites in your niche without having to pay for those links. For example, software tools naturally attract links simply because …

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How to Deal with Duplicate Content on Your Site

pencils representing creation of content

What is Duplicate Content? Duplicate content refers to text that is repeated on more than one web page either on your site or across different sites. Google takes the issue of duplicate content very seriously. In fact, sites with duplicate content were a key target of Google’s Panda algorithm update. …

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