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Search Engine Optimization

Top 11 SEO Metrics You Should Be Tracking

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Smart business owners understand the power of SEO to drive the highest quality business leads, generate awareness for their business, products and services and to drive targeted traffic to their websites. It is important to constantly evaluate the effectiveness of your lead generation and SEO campaigns. When evaluating the success …

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SEO Checklist – Infographic

SEO superimposed against a laptop

SEO describes the set of techniques and processes used to improve the visibility of a web page and ultimately a website in a search engine’s organic search results for a given set of keywords. However, while being on the first page of Google is tremendously important to the success of …

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How to Perform Competitor Analysis

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Importance of Competitor Analysis Even though it is often overlooked, competitor analysis is one of most important aspects of SEO. Analysing the top-ranking websites in your industry that the search engines find most relevant for your target keywords is a very important step in your SEO and internet marketing campaign. …

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Keyword Cannibalization

keywords

The impact of site architecture on search engine rankings, is quite substantial. In fact, there is a major co-relation between poor site architecture and poor search rankings. In addition to page content, search engines use signals such as the site architecture and information hierarchy of your site to determine how …

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Link Building for SEO

illustration of link building

Importance of Link Building Organic link building is a major factor in Google’s ranking algorithm and the most challenging element of search engine optimization. It is the most powerful and effective way to increase your brand’s visibility on the search engine results page and drive organic traffic to your site. …

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Understanding Linkable Assets

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What is a Linkable Asset? A linkable asset is any piece of content on your website that you can use as link bait to generate links from contextually relevant, established sites in your niche without having to pay for those links. For example, software tools naturally attract links simply because …

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