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How to Optimize Your Twitter Profile for SEO

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Twitter tags any links in your tweets, bio and profile with the rel=“nofollow” attribute. When a link is tagged with the nofollow attribute, it means that search engines will not pass on any of the normal search engine benefits that typically accompany a link (such as PageRank, TrustRank, etc.). Twitter …

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How to Write Effective and Engaging Tweets

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If you’ve used Twitter before, you’ll know it moves at lightening pace. This means you have no more than a few seconds to use your tweets to make an emotional connection with your target audience. What is more, you have only 280 characters to work with, which means crafting the …

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How to Set Meaningful Twitter Goals & Objectives

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Generally speaking, your goals are the broad, primary outcome you are looking to achieve on Twitter. Your objectives are the specific, measurable steps you take to achieve your Twitter goals within a defined timeframe. It is important to carefully think through your reasons for being on Twitter and the goals …

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How to Engage Your Target Audience on Twitter

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As a brand, you should always be on the lookout for every opportunity to interact with and engage your target audience. Engagement is the key to building relationships and accomplishing your Twitter goals and objectives. If you have thousands of followers but they aren’t responding to you or engaging with …

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How to Gain Competitive Intelligence on Twitter

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Competitive intelligence is the action of monitoring, gathering and analyzing information about what your competitor is doing, why they are doing it and how they are doing it to help you understand why they are doing so well in the marketplace. More importantly, it involves using those insights to understand …

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How to Use Twitter to Drive Traffic to Your Site

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If you want to run a successful Twitter campaign, you’re going to require a sizeable number of followers. The fact of the matter is that Twitter provides a diverse range of opportunities to build your audience faster than any other social network. Due to the fact that Twitter is an …

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How to Use Twitter to Drive Leads to Your Sales Funnel

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The digital sales funnel based on the AIDA model. AIDA is a powerful psychological selling system that’s been around for over 120 years. It stands for ATTENTION, INTEREST, DESIRE AND ACTION. Basically, the AIDA model identifies the different stages a consumer goes through from having no knowledge of our business …

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Building Your Brand on Twitter

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Branding is powerful component of building a successful online business, because it helps you and your business develop and estabish lasting relationships by communicating everything you want to say about your product or service to your target audience. Your brand needs to be strong, clear, well-defined and consistent. When you’re …

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