Twitter tags any links in your tweets, bio and profile with the rel=“nofollow” attribute. When a link is tagged with the nofollow attribute, it means that search engines will not pass on any of the normal search engine benefits that typically accompany a link (such as PageRank, TrustRank, etc.). Twitter does this as a way of discouraging spammers from abusing the social network. Note that you can’t see the nofollow attribute from the outside, it’s in the source code of the web page.
Consider what happens when a user conducts a search on Google or Bing. If a particular site is deemed relevant to the search query, studies have shown that the search engines also take into account social activity on the most popular social networking sites, especially including Twitter. Google will look at how many tweets and retweets a URL has, and the calibre or authority of the person tweeting the URL. If you have a very active Twitter account, at the very least, this can certainly have an indirect impact on your search rankings.
For example, both Google and Bing searches (mostly their organic searches, news rankings, and social search functions) can be impacted by the number of times that a link has been retweeted by Twitter users who have proven to be more influential. These shares are considered social signals (votes) and can add some weight to links in search rankings.
Below are steps you can take to ensure that your page and links are as optimized as possible when it comes to search rankings:
Your Twitter handle.
Your Twitter handle (or username) is a very important part of creating a search engine friendly profile. Likewise, your profile name, the name that appears next to your handle in the profile, further establishes your brand. Both of these names are effectively the SEO Title tags for your profile, and should ideally target important keywords related to your interests. Your handle establishes a static URL at twitter.com/yourbrand that search engines can index so that future information on your feed can be accessed and linked to quickly and easily.
It is significant to note that spammers usually create Twitter handles that include a set of numbers (e.g. @TopPlumbing23142). When Google’s algorithm scans links on Twitter, it often disregards such usernames as possible spam. It doesn’t matter if you are a legitimate business, because the search engine spider has been engineered to associate such usernames with spam. This is why it is always important to choose a username that is professional and meaningful.
Use engaging, search-engine friendly keywords in your bio.
Your Twitter bio is effectively the equivalent of the Meta Description tag in search engine optimization (SEO). Search engines often display your Twitter bio in the links’ description on the search engine results pages. Instead of filling your bio with industry jargon, do some keyword research using monitoring tools like HubSpot’s keyword grader tool or TweetDeck. Look for strategic keywords that have spurred the most interesting conversations and reflect your business in an accurate way. FollowerWonk, Formulists, and other Twitter search engines use keywords in your bio in search results when people are looking for similar users to follow.
Use relevant keywords in your tweets.
You must be relevant and relatable to your consumers, so engage your followers by speaking their language. Use relevant keywords and hashtags throughout the day in your tweets to help boost your rankings. Write tweets that are no more than 100-120 characters so that users will not be forced to edit your SEO-ready keywords when they retweet. Research has shown that 100 character tweets also have the highest clickthrough rates (CTR).
Content is still king.
If your content is remarkable enough and you are actively engaging with tweets from thought leaders and influencers in your industry, chances are that these influential individuals will take notice and may start retweeting your posts.
Since search engines will take into account the value of Twitter authority figures and correlate it with the value of the link posted, this could effectively become the Twitter equivalent of a solid inbound link. This is why it is important to actively engage with thought leaders on social networks and post high quality and compelling information that is relevant to your target market. Recognition from top influencers in your niche will have considerable influence on your optimization efforts.
Use Hashtags please.
A hashtag is a keyword or topic prefixed with the symbol # in a tweet. People typically use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to drive traffic and maximize their tweet’s exposure in Twitter Search. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
Hashtagged words that become very popular are often Trending Topics. Use hashtags only on Tweets relevant to the topic. To find the best hashtags, take a look at the Twitter pages of any industry influencers and familiarize yourself with the hashtags that they use on a regular basis. Incorporate these into your tweets, but be careful not to overdo it. Too many hashtags can be viewed as spam, and devalue a tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)
If you see a trending hashtag that is relevant to your tweet, include it in your updates.
If you see a user tweeting with a particular hashtag, include it in your retweet so that your tweets can reach anyone who is looking at tweets for that particular hashtag.
Avoid starting a tweet with a hashtag, this gives a robotic and spammy impression.
Find hashtags by performing a keyword search just like you would Google, use the ones that move fastest and seem to best fit your topic area.
Build a comprehensive Twitter keyword list.
You probably already have a subset of keywords and key phrases that you use for search engine optimization (SEO). Optimizing for Twitter is completely different than optimizing for the search engines. Thus, it is important to note that due to the Twitter’s 140 character limit, all of those keywords may not necessarily translate over to Twitter – especially if they are long phrases.
Analyze your keywords through various tools such as HubSpot’s keyword grader tool and pick a subset of keywords specifically for Twitter. What you could do is to try to have a small set of keywords that you can use throughout the day in your tweets to help boost your rankings.
Your overall page content.
SEO optimization practices performed on your website are relevant and applicable when it comes to Twitter. For instance, you need to make sure your image has an ALT tag attached to it that’s keyword-appropriate. As mentioned above, your Twitter bio needs to be optimized with relevant keywords and hashtags as well.
If possible, try to keep your username short and simple but highly relevant to your line of business. This means staying away from spammy looking usernames that contain numbers. The shorter your username (and tweets), the easier they are for others to retweet.
Keep the length of your tweets short.
Tweets with SEO-ready keywords appear in the search engines results pages. To ensure that these updates are retweeted in their current form without having to remove important keywords, keep the length of the tweets to between 100 and 120 characters.
Ensure that you are visible on search.
To ensure you are visible in the search engines, you need to make sure that your company name is listed in your profile. If you offer a local service, then it would be a good idea to add your location to make it easy for people who are searching for businesses like yours in your location to find you. People searching on Twitter generally add a location when performing a search on Twitter, which is why it is always important to add a location to your profile.
As long as you have followed all of the steps outlined above, your Twitter page will have more authority and your content will be more likely to be retweeted by others with similarly authoritative pages, which means in effect that your page will be more influential when it comes to search rankings.
If you’ve used Twitter before, you’ll know it moves at lightening pace. This means you have no more than a few seconds to use your tweets to make an emotional connection with your target audience. What is more, you have only 280 characters to work with, which means crafting the perfect tweet is less difficult than when we had only 140 characters to work with. If your tweet is boring, it will stand out for being just that – boring, and it will be quickly ignored by your target audience.
Quick Tweet Tips & Guidelines
You have a maximum of 280 characters. Avoid waffle and any unnecessary words.
Restrict yourself to one thought per tweet to avoid confusing the reader.
Avoid using “I” and “me” in your tweets. Think about the value you’re providing your followers rather than thinking about yourself. Be sure to use the word “you” far more than the words “I” or “me”.
Allow enough space to make your message easier to retweet. Twitter usernames can be up to 15 characters so, you generally don’t want to use more than 120 characters in your tweet. This will allow people to retweet you adding ‘RT@yourusername’ without having to edit the original text.
Avoid using text talk in your tweets.
Twitter automatically shortens the URL in your tweets, but remember to add the http://, or else it will not work.
You don’t have to leave a double space after a full stop.
Bear in mind that each tweet is indexable and can be searched for on the search engines, so be sure to add your keywords if you can fit them in naturally in your tweets.
The optimum length of a Tweet to get retweeted seems to be somewhere between 70 and 110 characters.
How to Write Effective Tweets
In order to write effective tweets, start by defining exactly what type of content you’ll be developing. This will greatly depend on knowledge of your target audience, and what you know they will find useful, relevant, entertaining or engaging.
Is your audience looking for educational content such as tutorials or tips and how-tos?
Are they hungry for information or entertainment?
Do they want to stay tuned and know all the latest news and trends of the industry?
You can find out what your target audience is hungry for by listening to their conversations. Once you know what type of content they are hungry for and more likely to share with their connections, then you are in a better position to define this crucial element of your content strategy. This is why it is always important to start every campaign by first of all listening to your audience. The content you share should always be useful, of high quality and relevant to your target audience.
So, what should your tweet look like? Let’s start by describing what it should not look like.
Consider the following message aimed at seo pros and small business owners:
I’ve just released a new blog post today. In it, I’ve provided some valuable tips on how to perform competitive research. – http://bit.ly/11sOdHu #seo
This is a pretty long, boring tweet and the message contained in it has been lost in the tedium of the tweet. Even though the writer appears to be sharing information that is relevant to his or her target audience and has even used hashtags to give it more exposure and make it more targeted, there is nothing compelling about it, and it will likely be ignored by most readers.
There are so many ways you can make this tweet much more effective and interesting. First of all, start the tweet with the headline of your post followed by a compelling statement.
Start with your core message.
How to Perform Competitor Research – http://bit.ly/11sOdHu < essential reading for SEO professionals #seo #competitorresearch
This tweet is compelling and interesting. It is aimed at a specific audience, and goes straight to the point without waffling. Starting your tweet with the headline as your core message is a powerful strategy. It lets the reader know exactly what they are going to learn if they click your link. By including the link in the middle of the tweet, it means the reader doesn’t have to read the entire tweet before they get to your link. If they are drawn in by the headline, they can just click on the link without necessarily having to read the entire message.
Furthermore, by using the words “essential reading for SEO professionals”, it makes the reader feel that they must read the tweet or else they’ll be missing out on “essential” information. Using the hashtag means the tweet will be picked up by your target audience.
Note also that the tweet is only 106 characters, compared to first tweet, which used up the entire 140 characters. This is important because if anyone wants to retweet the tweet, there’s enough room for them to include their own message before sending it.
Provide value in your tweets.
One great strategy you can adopt in your tweet is to take one of the key, compelling points in your post and including it directly within your tweet. This means you’ll be offering value from within your Tweet, which will give the reader a clear sense of what to expect when they click through.
Optimizing title and description tags for target keywords is crucial for #seo. More great tips here – http://bit.ly/11sOdHu
When you use this approach, your readers get a clear sense of the value you’re providing in your tweet, which entices them to read more. In addition, you’re giving them a lot of free characters so they can add their own messages. As you would have realized by now, we are not aiming for 140 characters. We are aiming for much less because we want our tweet to be engaged with by our readers.
Engage your audience with questions.
Sending out questions to your Twitter followers is a tactful way to draw them in to the value you are providing in your tweet. With this strategy, you are not asking for help, advice or suggestions. Rather, you are tactfully asking if they need your help, and telling them where to get the help they need.
Consider the following examples:
Still struggling to outrank the competition? You need to read this – http://bit.ly/11sOdHu #seo
Still paying for backlinks? Be sure to read this – http://bit.ly/11sOdHu #seo
Still think answer marketing is ineffective? Check this out – http://bit.ly/11sOdHu #seo #marketing
These tweets are most effective when you have a great understanding of the challenges, issues and problems faced by your target audience. They are a great way to demonstrate your knowledge and understanding of your target audience, and tells the reader that clicking your link will help them find meaningful solutions to their problems. Again, it uses a strong and compelling statement – “You need to read this” . Furthermore, notice that we’ve left a lot of characters for our audience to retweet the message to their followers.
Use images in your tweets.
Instagram allows you to share pictures from your mobile devices directly to Twitter. Using Instagram while you promote your business through Twitter can help show some type of personality through your business.
If your aim is to build brand awareness and create a brand identity through Twitter, you need to be ready to connect with people on levels they don’t expect. Your aim is to develop an emotional connection with your viewers. A picture of you carrying your child or funny pictures of your pet or pets will strike a chord with some of your followers. They could even form the topic of discussion with some users.
Encourage audience participation.
Anytime you write and publish a blog post, you want people to not only read it, but comment and share it with their connections. If you have written a blog on how to build organic backlinks, try to spark some interaction within your tweet in the following manner:
How to build organic backlinks for #seo – http://bit.ly/11sOdHu < have you got any tips to share? We’d love to hear them!
How often you tweet is up to you, but it is important that you remain active and consistent. The average time that a small to medium sized business tweets on Twitter is 4.5 times a day, but if you’re posting educational content, that figure can increase up to 10-20 times a day. Make sure you tweet at different times during the day so that you can catch people in every time zone.
Publish across different time zones.
When you publish an article or blog post, tweet about it across the day to hit different timezones etc. Do not, however, post the same tweet at different times of the day. Try and tweet a mix of the personal information as well.
When you finally sit down to write your perfect tweet you need to make sure it passes through these key filters.
Ask yourself these questions before you hit that send button:
is it interesting and readable?
is it interesting enough to click?
is it compelling enough to be retweeted?
would you retweet that tweet if you came across it on Twitter?
Generally speaking, your goals are the broad, primary outcome you are looking to achieve on Twitter. Your objectives are the specific, measurable steps you take to achieve your Twitter goals within a defined timeframe. It is important to carefully think through your reasons for being on Twitter and the goals and objectives you want to accomplish on the platform. Ultimately, your main objective should be to use Twitter as a platform to connect with your customers and prospects and grow your business.
Many businesses make the mistake of linking the number of followers they have to the success of their social media marketing efforts. However, the number of followers you have rarely correlates directly to any meaningful results, unless you have goals that those followers can help you achieve.
A successful Twitter marketing campaign goes far beyond counting numbers. It involves generating results based on clearly defined goals. It is far more meaningful and productive to build a quality network of targeted and engaged users than to simply focus on numbers alone. Twitter is not a platform to amass thousands of random followers overnight.
In the following article, Robert Clarke expands on 5 tips for setting Twitter goals:
5 Tips for Setting Twitter Goals
Before jumping on the Twitter bandwagon with your business, there are some important things to consider to help achieve social media success. Follow these quick tips to ensure you are setting goals and optimizing results and ROI.
Determine what you want to accomplish
What are the objectives behind creating your Twitter account? If your answer is, “because everyone else is on Twitter,” you should probably revaluate. Do you want to use Twitter to drive traffic to your website or blog? Find and target prospects? Use it as a place your customers can come to get support or ask questions? Determine what the purpose is for you developing your Twitter profile first, this will help drive the creation of your Twitter goals.
Develop S.M.A.R.T. goals
Making sure your goals are specific, measurable, attainable, realistic and timely is key to setting out goals for any social media platform.
Being specific about what you want to accomplish can literally mean diving as deep as how many tweets you’d like to create within a daily or weekly basis, how many followers you want, and how much engagement you’re aiming for – the more specific the better.
Make sure your goals are measurable. Followers, mentions, favourites, retweets, visits, and even leads and sales from Twitter are all measurable goals.
There’s a lot you can accomplish on Twitter, and you can choose to have several goals. However, these goals must be compatible in order to successfully implement them on the same account.
For example, if you want to use Twitter to listen for brand mentions and sales opportunities, a different marketing strategy is used than if you want to use Twitter as a recruitment tool or to resolve customer service issues. If you have different goals like these, it’s best to simply setup more than one Twitter account.
In the following article, Ted Rubin gives examples of 20 important goals that small businesses have the ability to accomplish on Twitter:
20 Important Twitter Goals and Objectives for Business
I just finished a great Twitter panel at the Amazing Hispanicize Conference and promised to post this follow-up before attending the evening cocktail festivities. So excited to be here with such engaged and interested attendees.
Many are asking what ROI they can get from Twitter. I believe when reviewing the following goals and objectives you will get a better understanding of the potential value. The basis of this list was posted by my friend and business associate Cheryl Burgess. I have expanded and edited with my input.
1. First and foremost is to grow an engaged and relevant following
2. Almost as important as #1 is… if you haven’t started already, start NOW!
3. Generating brand awareness and business leads
4. Servicing customers and lowering customer service inquires via traditional channels
5. Expanding reach and creating buzz
6. Sharing thought-leadership & participating in industry conversation
7. Gaining competitive intelligence
8. Monitoring your brand’s reputation in real time
In the following video interview, social media expert Erik Bratt talks about how Twitter can help accomplish business objectives. He provides examples of the different business uses for Twitter and for each use offers examples of companies that are using Twitter effectively:
The goals you set out to achieve will help define your Twitter marketing strategy. Your strategy is the approach you take to achieve your Twitter goal. But you can’t define a cohesive marketing strategy without setting a meaningful goal to begin with.
As a brand, you should always be on the lookout for every opportunity to interact with and engage your target audience. Engagement is the key to building relationships and accomplishing your Twitter goals and objectives. If you have thousands of followers but they aren’t responding to you or engaging with you, then it doesn’t do you much good, especially when it comes to trying to market your business, product or service on the platform.
On Twitter, when your followers or prospective customers interact with you in some way, it’s like receiving a vote of confidence for your brand; and that positive interaction can spread to their network of friends and followers. The more interactions you get, the more your brand or product is likely to be seen by their friends. And, the more likely you are to convert their friends into your prospects. However, this is based on people choosing to engage with you.
However, it is also important to realize that being your authentic true self on Twitter or any social network for that matter, is not always clear-cut. For example, if you have very strong philosophical, religious or political views, it will be best to rein this in so that those personal beliefs do not get in the way of interacting with a large and diverse network of people who may not share your beliefs.
In the following article, Shayla Price shares 6 ways to effectively increase engagement with your target audience.
6 Ways to Increase Twitter Engagement
Do you want to encourage more interaction with your Twitter followers?
Looking for ways to engage your Twitter community?
In this article you’ll discover six ways to increase engagement on Twitter.
#1: Offer Personalized Encouragement
The best engagement is sometimes a simple response. Customers are thrilled when you devote time to interact with them. It’s a sign of respect and appreciation.
ways to increase twitter engagement
Discover six ways to increase your Twitter engagement.
Nike encourages customers to #JustDoIt. To align with the brand’s value of inspiration, Nike tweets words of encouragement to their followers. So if you’re anxious about your next run, the company could be your #1 fan.
Give your fans words of encouragement.
To do something similar with your brand, thoroughly read the timelines of 20 to 40 of your followers. Identify tweets that announce major milestones (such as a new baby, running a marathon, getting married or a first car purchase).
Then craft a short message (aim for three to six words) of encouragement. You can make the message more personal if you don’t use any hashtags or add it to your timeline feed. Make sure you stay away from disingenuous comments. If your business isn’t known for encouragement, your customers may be confused by the message.
People desire human connections, and a great way to do that is to motivate people to reach their potential.
Engagement means more than just sending out tweets and retweeting other peoples’ tweets, even if you are posting useful and meaningful content. This is very important to keep in mind. You engage with your audience when you have interactions with them.
This means participating in ongoing conversations and discussions, paying attention to what is being said, expressing yourself, giving your own point of view, and responding to other peoples’ points of view.
In the following article, Disha Dinesh explains how you can use Twitter Video to effectively engage your target audience:
How to Use Twitter Video to Engage Your Target Audience: 9 Fresh Ideas for Social Media Marketers
Ever since Twitter launched video, the social media platform’s feed has been buzzing with videos uploaded by brands and individuals alike. In fact, AdWeek recently looked into Twitter’s video performance and hit upon some interesting facts. One statistic among them is especially mind-blowing: 82% of Twitter’s 800 million monthly active visitors engage with the brands on Twitter. That is a massive segment of social media users that brands can reach with the powerful medium that is video.
Note: Combine your video tweets with curated content sourced from DrumUp, the social media management tool for marketers who want to save time. Check out a review of our tool here.
Twitter’s native video upload and live video services are not only excellent for engaging fans, but also extremely easy to use. Anyone with a mobile device or subscription to a third-party video creation tool can put together impressive videos in minutes.
That said, it’s not easy to come up with video marketing strategy and ideas, especially for a social media platform like Twitter that can bury your tweet in seconds. That’s why I’ve put together a list of 9 excellent Twitter videos created by brands that you can use for inspiration.
In the following article, you’ll get valuable tips on how to increase engagement on Twitter and gain followers:
Take the time to be interactive and have conversations with other Twitter users. The friendlier and more engaging you are, the more successful you will be on the platform. Your aim is to develop meaningful, long-term relationships, and you can only do that by showing your personality and actively engaging with your audience.
Competitive intelligence is the action of monitoring, gathering and analyzing information about what your competitor is doing, why they are doing it and how they are doing it to help you understand why they are doing so well in the marketplace. More importantly, it involves using those insights to understand what decisions you should be making in relation to your competitors, and in relation to your own operations.
Competititor analysis also involves finding out what is contributing to your competitor’s level of profitability and how that knowledge and information can influence your own decisions. Your competitors are those firms which you consider rivals in business and with whom you compete for market share. Because so much Twitter data is public, you can easily use that data to learn so much about your competitor’s followers and strategies.
In the following article, Juan Pablo explains why it is important to perform competitor analysis, and how to perform leverage Twitter to analyze your competitors:
How to Perform a Competitive Analysis on Twitter
Successful Benchmarking on Twitter should start by identifying your direct and indirect competitors.
1. Competitor Analysis
It might look easy to find your competitors, but did you really stop to carry out an exhaustive search? First, you must understand the difference between two types of competitors:
Direct competitors: Those brands, businesses or companies that sell essentially the same product or offer the same type of services. For example, T-Mobile and Verizon.
Indirect competitors: Those brands that don’t sell or offer the same product or service but that could satisfy the same needs. They target the same type of client. Apple or Skype could be indirect competitors to T-Mobile or Verizon.
So, are you sure that you identified all your competitors? Have one last look, you might find other brands that you are interested in following closely for your benchmarking on Twitter.
Search the best positioned brands on Google. Start asking about those key words that define what you do.: “Shoe shop in Denver”, “new business consulting services”, “social media tool”, whatever you do, write it on Google’s search box and start analyzing the first results.
Exclude those that are not competitors or don’t have a Twitter account. Select 2 or 3 for a more comprehensive analysis.
If you want to carry out professional benchmarking on Twitter, keep reading till the end: Metricool can offer you a tool that will make a competitor analysis easier.
In the previous article, you learned why it is important to analyze your competitors on Twitter, and how to perform a competitive analysis on Twitter. In the following article by David Moth, you’re going to build on what you’ve learned about competitor intelligence, with a six-step guide to using Twitter for competitor analysis.
A six step guide to using Twitter for competitor analysis
Competitor analysis is an excellent way for businesses to map out their fledgling social strategy or give existing social channels a shot in the arm.
After all it pays to learn from the best and the beauty of social is that a huge amount of useful data is publicly available.
It does take time and a bit of skill to mine that data, but luckily there are a number of free tools available to automate at least part of the process.
To this end, I’ve come up with a six stage plan that will at least get your business on the road to completing a competitor analysis on Twitter, which will help to identify the influencers within your industry and the type of content that drives relevant conversations.
If you’ve got any other useful ideas or can recommend any free tools, please do leave a comment.
And for further information on this topic, check out our posts on how to replace Google Alerts for competitor analysis.
1. Work out who you’re competing with
This is an obvious starting point and something that should have been done when you first came up with your business plan.
However it might still be possible to identify a few smaller competitors by performing a basic Twitter search.
Start with the most obvious competitors then look at who is following them to see if there are any small businesses that are also trying to make a name for themselves in your niche.
Your profile is pivotal to the success of your brand on Twitter. It is the first place people look at when deciding whether or not to follow you on Twitter.
Whenever someone taps on your username or clicks the “Follow Me” on Twitter icon on your website, they are taken directly to your profile. When someone lands on your profile, you have just a few moments to pique their interest. There and then, they’re going to make a decision whether to follow you or not. It is therefore important to create an instant first impression so that they are more likely to follow you after reading your profile.
The best way to setup your profile is by using it as an opportunity to stand out to your target demographic by focusing on one specific area of expertise. You need to create an awesome experience for your target customer segment in a specific industry rather than simply trying to win everyone over. You will get better results and gain much more credibility by defining yourself as an expert in your niche rather than a Jack of All Trades and master of none.
Your Twitter profile consists of your full name, username, bio, header image, and profile picture. Every one of these elements need to all work together to tell the story of your personal brand.
In the following article, Neil Patel shares some valuable tips to help you create a powerful and engaging Twitter profile that will help differentiate yourself from the competition:
How to Make Your Twitter Profile Stand Out
When was the last time you looked at the words in your Twitter profile?
Is your Twitter bio interesting?
A little personality in your Twitter description makes you stand out from the masses and entices people to follow you.
In this article you’ll discover how to share your personality to create a unique Twitter profile that brings you more followers.
make a twitter profile stand out
Find tips for making your Twitter profile stand out.
#1: Zig When They Zag
This one’s easy: Don’t do what everyone else is doing. If you see a trend popping up in bios, don’t immediately change your bio to reflect that trend. Everyone ends up using the same verbiage, the same phrases, the same descriptors.
One inclination is to use a string of general identifiers that don’t tell your audience anything about why they should follow you or place trust in your services. This type of bio is popular because you can pack in as much as possible. Unfortunately, all of those descriptors run together and they don’t provide context.
In the previous article, you picked up a few tips to guide you in setting up a Twitter profile that stands out. In the following article, Kristi Hines shares some powerful tips that will teach you how to build a successful Twitter account:
How to Set Up a Successful Twitter Account from Scratch
Social media marketing managers sometimes find themselves in a position when they need to create a brand’s Twitter account or a company representative’s account (e.g., the company’s CMO) from scratch.
What’s the best way to go about it, and how does one do it correctly right from the start? There are many articles on the Web that talk about the best ways to engage with your Twitter followers, etc.
Nevertheless, we decided to do a comprehensive, step-by-step post that covers some not-so-obvious points the SMM manager should pay attention to in order to set a fresh Twitter account on its route to success from day 1!
1. Choosing a Twitter handle
First off, to register a new Twitter account, use an email address that you check on a regular basis. Why is this important? According to twitterquette, it’s common practice to react to follows, mentions and direct messages in a timely manner. You’d hate to miss the moment Seth Godin tweets at you, wouldn’t you?
And, the first thing you need to do when creating a new Twitter account is to decide on your Twitter handle. Here are some things to keep in mind: