YouTube is fundamentally a search engine for videos, and it uses a sophisticated ranking algorithm to surface content in the search results. A well-optimized optimization strategy increases views by making your videos easier to find by your target audience. Essentially, keywords and relevance play a major role in ranking videos in organic search.
Optimizing your videos for search can offer you powerful SEO benefits in the search engine results pages (SERPs). Google aims to show users the types of content most suitable to their query. That means the search results will include video thumbnails mixed in with text links.
This is because Google knows that for certain queries, some searchers will prefer to have a video explanation rather than a standard text article. This means a video that is well-optimized can appear higher in the search results, attracting even more traffic and helping you to establish yourself as an authority.
In the following article, Amanda Zantal-Weiner shares 7 useful tips on how to optimize your video for YouTube videos for organic search:
YouTube SEO: How to Optimize Videos for YouTube Search
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
And once upon a time, that content was largely limited to the written word. Eleven years later, that’s no longer the case — a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.
That last part — video — continues to be on the rise. According to the 2017 State of Inbound, marketers named video as a huge disruptor. “I mostly write content right now,” one respondent said, “but I’m afraid it may begin to diminish more and more with video.”
Unlock the one resource you need to start growing your YouTube business channel.
And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).
But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips below. And if you’re short on time, no problem — check out the video summary here.
Brian Deane began his YouTube channel from scratch, and within 2 years, now generates 129,697 views and 6,774 subscribers every single month. In the following article, he shares tips and guidelines on how to optimize your videos for organic search:
YouTube SEO: How to Rank YouTube Videos in 2018
In this post I’m going to show you EXACTLY how to rank your YouTube videos.
In fact, this is the exact process that I used to grow my channel to 121,519 views per month.
So if you want to get more views, subscribers and traffic from YouTube, then you’ll love this new YouTube SEO tutorial.
Let’s dive right in…
How I Grew My YouTube Channel From “Oh No!” to “Heck Yeah!”
Before we get into today’s video SEO tutorial, a quick backstory:
When I first launched my YouTube channel I struggled to get ANY views.
Fast forward to today, and my videos rank for all sorts of competitive keywords, like “on page SEO”:
On page SEO
Heck, I even rank #1 for “video SEO”:
And because I know how to rank my videos, my channel now generates 129,697 views and 6,774 subscribers every single month.
Views per month
Now that you can see that I know what I’m talking about, let’s dive into the steps that I used to get these results.
In the following article, Sherry Bonelli shares insights into how to perform video keyword research to increase the chances of your videos showing up in YouTube’s search results:
YouTube SEO: How to find the best traffic-generating keywords
Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.
As video consumption increases, consequently so does video’s influence on consumer purchases. According to recent research by Brightcove:
Almost half (46 percent) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media, and a third (32 percent) say they’ve considered making a purchase as a result of watching a video.
81 percent of consumers say they currently interact with brands on social media, and 43 percent say they’ve done so through watching branded social videos.
When asked for their favorite type of branded content on social networks, video was the most popular answer, with 31 percent of respondents listing it as their number one choice.
YouTube is the second most popular social media platform, based on market share. And you’ll find that most YouTubers are die-hard YouTube viewers. They’re constantly watching videos, searching for videos about everything from how to jimmy your locked door to how to create a Facebook ad — and everything in between.
YouTube is now integrated with Google+ and if you want to setup a channel or do anything on YouTube, you will need to have a Google+ account. One of the most powerful benefits of this integration for you as a business owner is that whenever someone comments on a video, that video could potentially show up on their news feed. They would need to have chosen the option for the video to actually show up.
Setting up your YouTube account is the first important step towards building your channel. Google debuted the One Channel design in 2013, socalled because you can design it once to look good on all devices, including PCs, Macs, tablets, smartphones and smart TV’s. The design lets you have more control over what shows up on your channel, and you can also arrange the layout of your channel with multiple layouts for videos and playlists.
In the following article, you’ll learn how to start a successful YouTube channel for your business, step-by-step:
How to Start A Successful YouTube Channel for Your Business
So you’re thinking of taking the plunge into YouTube for your business, are you? It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform, but it may not seem as easy as it was to learn how to create a website. Relax – we’re going to give you a breakdown of some basics to get your YouTube business channel up and running.
It’s time to put on your director’s hat!
Start with the basics.
The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.
Sign into YouTube and click on the user icon at the top right of the screen
Click on the gear icon to get to your account’s YouTube Settings
Click on Create a new channel
Choose “Use a business or other name”
Add your Brand name and click create
Fill in the about section
Next, you’ll want to fill out your profile and channel description; this is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!
Now that you’re all setup, you’ll want to take steps to grow your YouTube channel. In the following article, provides 15 tips and tactics that you can use to effectively grow your channel by optimizing your content at every stage of the video production process:
15 Tips for Growing Your YouTube Channel
Want to produce algorithm-friendly YouTube content?
Wondering how to attract viewers and keep them watching?
In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process.
#1: Commit to Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.
#2: Develop a Sustainable Video Production Workflow
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
The YouTube Partner Program is just one way that you can make money from YouTube. The program enables developers of original content to take part in a revenue-sharing system that can allow you to generate revenue from the videos you have uploaded on to YouTube. In order for you to become a YouTube Partner, you will have to enable your YouTube account and monetize at least one of your videos.
You need a minimum of 100,000 total upload views in order to become a YouTube partner. You can provide entertaining, informative, educational or musical videos. You can also upload videos that showcase your business. No matter what you do, it is always important to ensure that you’re creating engaging videos that your target audience can relate to. Note also, that you’ll need to have a minimum of 1000 subscribers before you’re considered for partner status.
How To Subscribe
To sign up, go to your YouTube channel.
You are required to meet the following criteria to become a partner.
Publish original videos that are suitable for online streaming. You need to already have videos available in your channel before you apply for membership.
Own the copyright and distributions rights to the video and audio content you use.
You cannot use third-party content unless you are given the express permission of that provider. Furthermore, the content provider will get part of the advertising revenue from the video.
You upload videos on a regular basis that are viewed by thousands of YouTube users.
To participate in the revenue sharing program, you’re required to have an AdSense account and a YouTube user account. Once you have applied, Google will assess your application to evaluate your eligibility.
Click here to check out the YouTube Content ID system. This is a set of copyright policies and content management resources that tries to keep a balance between the legal rights of copyright holders and people that choose to express themselves online.
In the following article, Braveen Kumar shares a diverse range of strategies that you can use to generate an income from YouTube:
How to Make Money on YouTube (Without a Million Subscribers)
YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet.
And most do it just to do it—to scratch the itch of creating things and being in front of an audience.
Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise once you realize how many of them there are.
How Many Subscribers Do You Need to Make Money on YouTube?
Try these 8 tactics the pros use to grow their audience on YouTube.
New Media Rockstars estimates that top YouTubers earn in the millions, some even in the tens of millions. Revenue can fluctuate greatly depending on the premise of the channel.
Here are just some of their estimates and the number of subscribers these YouTubers have:
EpicMealTime makes around $3.1 Million (7 million subscribers)
Ray William Johnson sits at $4.2 Million (10 million subscribers)
FunToyzCollector weighs in at a whopping $30.4 million (8 million subscribers)
However, YouTube channels on the smaller side can still be monetized. Your earning potential isn’t determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That’s not to say subscriber count doesn’t matter—check out our tips to get more subscribers on YouTube.
In the following article, Vertical Sight breaks down exactly how to make money on YouTube. Specifically, the article explains how much engagement it takes to make money on YouTube:
How to Make Money on YouTube?
How many views does it take to make money on YouTube? This is a common question asked and it really depends on who you ask. You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Some say it’s $5 per thousand views. Well, we’re asking the wrong question. We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?”
How to make money on YouTube
You don’t make money based on the amount of views you have. You make money based on people’s engagement with the ad. Engagement here means clicking or watching a ad for more than 30 seconds. YouTube Advertising is managed in the Adwords platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per View (CPV) model.
Types of Ads
Cost Per Click (CPC)
CPC is when an advertiser pays money based on clicks. So if a certain keyword has a CPC of $3 and someone clicks on that ad, it will charge that advertiser $3. These text ads pop up in the lower part of the screen during the video and can also show up as a square banner on the right side of your channel.
Cost Per View (CPV)
CPV is when an advertiser pays money based on views. A view for the advertiser means someone watches an Ad for at least 30 seconds or half of the ad; whichever comes first. That person could click that ad 50 times but it still wouldn’t charge the advertiser more because they’re not paying for the click, they’re paying for the view.
YouTube is the world’s largest video sharing site and the second largest search engine. It is also a social network, with a large and vibrant commuity of active users.
YouTube receives over five billion views per day with over one billion unique users per month. Even though these inviduals are not necessarily going to purchase products or services, they are going there specifically to watch videos to learn how to get information on how to perform specific tasks or to be entertained.
If you’re able to produce engaging content that is aimed at your target audience, you are putting yourself in prime position to generate qualified leads, increase awareness and build your brand, especially because you’re more likely to get your video ranked in the search engines.
In the following article by Phil Nottingham, he discusses the marketing benefits of a YouTube channel and what most businesses can expect to gain from leveraging YouTube as a marketing channel:
The Marketing Value of YouTube
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?”
The answer: probably.
…..but it depends on the type of business you are, the kind of content you’re creating and the goals you have for your videos.
In this post, I’m going to expand on that answer and outline the core values most businesses can hope to gain from YouTube as a marketing channel – detailing how those values can best be achieved, and by inference, when YouTube is an appropriate platform to host your videos.
What can YouTube do for me?
YouTube is an interesting beast to varying degrees: a search engine, a hosting service, an advertising platform, a social network, and a community site.
Yet, it’s identity from a user perspective is that it’s much less convoluted. The main reason people go to YouTube: to find and watch videos on the internet.
YouTube is like “Inbound TV.”
No matter how users get to YouTube – through Google universal search, via social media or by navigating directly to youtube.com in their browser – the intent is the same: watch a video.
In the following article, Lisa D. Jenkins has curated a diverse variety of helpful articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business.
YouTube for Business: The Ultimate YouTube Marketing Guide
If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you.
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business.
Optimize My Channel and Videos on YouTube
How do I create a successful YouTube channel? Learn how to set up and optimize your YouTube channel so it shows up in search and suggested videos.
How do increase YouTube Watch Time? Discover how to set up your YouTube videos to increase the number of views your channel generates and also deliver longer viewing sessions.
How do I get more viewers for my YouTube videos? Find five ways to increase the likelihood that your YouTube videos will be noticed and watched by your target customer.
How do I grow my YouTube channel? Learn how to produce algorithm-friendly YouTube content, attract viewers and keep them watching.
How do I get my videos to rank on YouTube? Discover how views, comments, and referrals from outside YouTube boost a video’s ranking and find out how help your videos appear as suggested videos and rank well in search results.
Advertise on YouTube
How do I start using YouTube ads? Discover how to run ads on others’ YouTube videos, as well as get paid to let others run their ads on your videos.
How do I retarget people on YouTube? Find out how to combine search, shopping, and YouTube options to build target audiences that convert.
How do I use my Google Adwords account to promote my YouTube videos? Discover how to link Google AdWords with your YouTube channel, so you can run better campaigns.
How can I improve the targeting of my YouTube ads? Find five ways Google AdWords targeting can improve delivery of your YouTube video ads.