Creating a unique and interesting page is what is going to make your Facebook page stand out from the crowd, and Facebook provides the opportunity to use apps to customize your existing Facebook Page in a way that enhances the experience for your customers. These apps are created by third party developers and there are literally thousands available for Facebook pages. However, these apps shouldn’t be confused with the apps that you can add to your personal profile, like games, etc.

4 apps are automatically created by Facebook, and you can use custom apps to add promotions, contests, stores, email sign up pages, videos and more.You will see Photos under your cover photo and the other three: Video, Notes and Events can be found by clicking Settings and then Apps.

Once you have added your custom apps, they can be viewed by your fans in two places: below your cover photo and on the left sidebar of your page.

In the following article, Emily Copp lists 32 useful Facebook page apps that you can use to effectively customize your Facebook page:

32 Useful Facebook Page Apps for Your Business

Facebook Page app suites

1. Heyo

Heyo allows you to easily create contests and campaigns for Facebook with customizable templates.

2. Ripe Social

Ripe Social offers 11 apps to build a custom Facebook Page. It’s an affordable way to build a custom brand on Facebook, with a-la-carte options to choose from.

Facebook tab apps

3. Pagemodo

Pagemodo will help you create custom tabs for your Facebook Page. If you’re looking to add a welcome page, show maps, offer coupons, and feature your products, you can quickly and easily create professional Facebook tabs for your business.

4. Tabfoundry

Tabfoundry offers an easy way to build contests and custom tabs on your Page. Instead of pre-determined tabs, Tabfoundry gives you a blank canvas with handy drag-and-drop widgets. The Tabfoundry Campaigns app is free with a Hootsuite account.

5. TabSite

TabSite allows you to build promotional tabs for Facebook, which includes things like contests, sweepstakes, lead capture, and video. You can create tabs in a matter of minutes.

Click here for the full list…

Custom apps offer a range of powerful marketing opportunities for your Facebook page. They provide more functionality and help enhance the way you engage your audience. One thing to keep in mind though.

In the following article, Tim Kitchen provides a comprehensive tutorial on how to add custom apps to your Facebook page:

How to Add Apps to Your Facebook Business Page

Facebook is the undisputed king of social media advertising, and with over $11.4 Billion spent on advertising on the network in 2015, it doesn’t show any sign of slowing down any time soon.

Getting the most out of your business’s Facebook page is as crucial as making your website as well crafted as possible to satisfy the needs of your customer before they’ve even considered what it is they’re looking for.

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In addition to Facebook’s standard business page functionality, you can add Apps that allow visitors to get a bit more from your page, such as expanded information on promotions, route maps, plus access to other social media networks.

You’ll see how the Timeline | About | Photos | Giveaway | More banner shown underneath the cover photo stretches to just over half of the page, and that only five tabs are visible without clicking More. This means that those extra tabs are almost invisible, so it’s crucial that your visible tabs are the most compelling, because the non-visible apps will get barely any engagement.

Click here to read the full article…

If you’re looking for a visual guide on creating custom tabs, here’s a quick tutorial on how you can create custom tabs on your facebook business page.

So, there you have it. Before you start adding apps, you need to first of all think very carefully about the goals and objectives you’re trying to achieve with your Facebook page. Just because you’re able to customize your page with apps doesn’t mean that you should.

There’s really no point in adding apps to your page if those apps are only going to detract your audience away from the specific goals and objectives you’re trying to achieve.