Your profile is pivotal to the success of your brand on Twitter. It is the first place people look at when deciding whether or not to follow you on Twitter.

Whenever someone taps on your username or clicks the “Follow Me” on Twitter icon on your website, they are taken directly to your profile. When someone lands on your profile, you have just a few moments to pique their interest. There and then, they’re going to make a decision whether to follow you or not. It is therefore important to create an instant first impression so that they are more likely to follow you after reading your profile.

The best way to setup your profile is by using it as an opportunity to stand out to your target demographic by focusing on one specific area of expertise. You need to create an awesome experience for your target customer segment in a specific industry rather than simply trying to win everyone over. You will get better results and gain much more credibility by defining yourself as an expert in your niche rather than a Jack of All Trades and master of none.

Your Twitter profile consists of your full name, username, bio, header image, and profile picture. Every one of these elements need to all work together to tell the story of your personal brand.

In the following article, Neil Patel shares some valuable tips to help you create a powerful and engaging Twitter profile that will help differentiate yourself from the competition:

How to Make Your Twitter Profile Stand Out

When was the last time you looked at the words in your Twitter profile?

Is your Twitter bio interesting?

A little personality in your Twitter description makes you stand out from the masses and entices people to follow you.

In this article you’ll discover how to share your personality to create a unique Twitter profile that brings you more followers.
make a twitter profile stand out

Find tips for making your Twitter profile stand out.

#1: Zig When They Zag

This one’s easy: Don’t do what everyone else is doing. If you see a trend popping up in bios, don’t immediately change your bio to reflect that trend. Everyone ends up using the same verbiage, the same phrases, the same descriptors.

One inclination is to use a string of general identifiers that don’t tell your audience anything about why they should follow you or place trust in your services. This type of bio is popular because you can pack in as much as possible. Unfortunately, all of those descriptors run together and they don’t provide context.

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In the previous article, you picked up a few tips to guide you in setting up a Twitter profile that stands out. In the following article, Kristi Hines shares some powerful tips that will teach you how to build a successful Twitter account:

How to Set Up a Successful Twitter Account from Scratch

Social media marketing managers sometimes find themselves in a position when they need to create a brand’s Twitter account or a company representative’s account (e.g., the company’s CMO) from scratch.

What’s the best way to go about it, and how does one do it correctly right from the start? There are many articles on the Web that talk about the best ways to engage with your Twitter followers, etc.

Nevertheless, we decided to do a comprehensive, step-by-step post that covers some not-so-obvious points the SMM manager should pay attention to in order to set a fresh Twitter account on its route to success from day 1!
1. Choosing a Twitter handle

First off, to register a new Twitter account, use an email address that you check on a regular basis. Why is this important? According to twitterquette, it’s common practice to react to follows, mentions and direct messages in a timely manner. You’d hate to miss the moment Seth Godin tweets at you, wouldn’t you?

And, the first thing you need to do when creating a new Twitter account is to decide on your Twitter handle. Here are some things to keep in mind:

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Now, you’ve create an awesome Twitter profile, you need followers. In this video, learn a few valuable tips that will teach you how to quickly get followers to your newly created Twitter account:

And there you have it! All the insights you need to create an awesome Twitter profile that will attract attention and help you stand out from your competitors.