Like any other social network, Pinterest is a powerful traffic source and an effective tool that you can use to find new customers. Once you have created your initial boards, you will be ready to find and build your audience so that you’ll be able to accomplish the following:

  • Drive targeted traffic to your website.
  • Promote and sell your products.
  • Generate qualified leads
  • Communicate your knowledge and expertise.
  • Build your opt-in list.
  • Increase exposure to your products.
  • Increase visibility and brand recognition.

In the following article, Nichole Elizabeth DeMeré provides a step-by-step guide to leveraging Pinterest to generate targeted traffic and make more sales for your business:

How to use Pinterest to bring in leads and make more sales

Anna Vanlandingham is an award-winning economics teacher turned Pinterest Pro. Today she manages Pinterest accounts for companies of all sizes and trains businesses owners to grow through social media marketing. Here she shares her best tips for using Pinterest to generate sales, and explains why hospitality, real estate, and the wedding industry may have the most to gain.

Pinterest has undergone a fascinating evolution since it was founded in 2010. It’s still a place to save inspirational images and tutorials, but it’s also so much more. It’s a search engine, a marketplace, and even a ‘to do’ list for many users.

“I was recently meeting with a lady from a networking group in Tampa, and she said ‘I love Pinterest! I plan my whole life on Pinterest! I know what my wedding is going to be like, what my house is going to look like, and all I need to do is go on Pinterest when I’m ready and know where to buy everything,” says Anna Vanlandingham, founder of Pinterest Pro, a social media training and management company that helps businesses grow, primarily, through Pinterest.

Perhaps most importantly for businesses, Pinterest has proven itself to be a powerful lead generation engine.

Omicron research found that “ 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.”

Click here to read the entire article…

In the previous article, you discovered why Pinterest can be such a powerful source of targeted traffic for your business. In the following article, Rebekah Radice shares 9 Pinterest hacks to drive traffic, profit and sales for your business:

9 Pinterest Hacks to Drive Traffic, Sales and Profits

What are the most effective ways to leverage Pinterest for business?

How can you use Pinterest to help improve your ROI?

Those are the questions we set out to explore in a recent webinar with Tailwind — and ones we’ll continue to discuss during our follow-up webinar tomorrow.

You see, we’re BIG believers in Pinterest.

We know Pinterest is a great way to find new fans for your business – but only if you know how the platform works and how to get the most out of it.

Are you ready to get real results with Pinterest?

Take a look at these 9 Pinterest hacks you can use to improve visibility, get more leads and grow website traffic!

9 Pinterest Hacks to Drive Traffic, Sales and Profits

Pinterest Hack #1: Tap into the power of Pinterest SEO

Search engine optimization (SEO) is one of the biggest drivers of growth for Pinterest and for content marketers in general.

And last year, Pinterest made a big leap — taking SEO in a whole new direction with “Guided Search.”

Pinterest guided search (graphic)

The idea behind it was this: help users sift through the billions of pins to find things they didn’t even know they were looking for!

But the challenge for many marketers is knowing how to best position content to get found.

So how can you create and pin content that pushes you to the top of the mix and cuts through the noise?

Click here to read the full article…

And in the following video, Haley Hall outlines a few powerful tips you can use to generate targeted traffic and qualified leads for your business from Pinterest: