TimeLine Layout

April, 2018

  • 22 April

    How to Generate Leads on Twitter (Infographic)

    answering-questions

    Twitter provides the opportunity to actively engage potential customers and lay the foundations for lasting, long-term relationships. It also allows you to showcase your knowledge and expertise, educate your target audience and set yourself apart from the competition. Here are top tips for generating leads on Twitter Aim to build …

    Read More »
  • 22 April

    Generate More Leads With Long Tail Keywords

    SEO illustration

    Long Tail SEO Long tail SEO involves optimizing your content around long tail keywords. Long tail keywords are longer and more specific keywords or phrases of three words or more that your prospects are more likely to use when they’re getting closer to the point-of-purchase or when they’re using voice …

    Read More »
  • 22 April

    The Definitive Guide to Google Penalties

    internet marketing concept

    If your site has experienced a sudden and significant drop in organic traffic for a number of key search terms you once ranked highly for, you may have been hit by a Google penalty. According to Matt Cutts – the former head of Google’s web spam team, there are over …

    Read More »
  • 22 April

    Creating a Powerful Facebook Sales Funnel

    social media marketing

    Why You Should Build a Commmunity No matter what you’re selling on Facebook, the most effective marketing strategy is to create an engaged community of fans that you regularly communicate and interact with through page post engagement ads and apps such as Facebook Messenger. And this is the biggest difference …

    Read More »
  • 22 April

    The Fundamentals of Organic Link Building

    Google analytics

    Importance of Link Building Organic link building is a major factor in Google’s ranking algorithm and the most challenging element of search engine optimization. It is the most powerful and effective way to increase your websites’s visibility on the search engine results page and drive organic traffic to your site. …

    Read More »
  • 22 April

    Are You Building Backlinks from Worthless Blogs?

    google search

    Today, guest blogging is the number one strategy that most people use to build backlinks to their sites. Guest blogging is so popular because, unlike most other natural link building strategies, it is quick, easy and virtually stress free. Finding bloggers that are willing to sell links is a very …

    Read More »
  • 22 April

    How to Optimize for the Rankbrain Algorithm – Infographic

    automation

    RankBrain is a machine-learning artificial intelligence algorithm built into Google’s core algorithm to improve the accuracy and quality of search results. Machine learning is where a computer teaches itself to do something rather than being taught by humans. Artificial Intelligence is where a computer can be as smart as a …

    Read More »
  • 22 April

    How to Optimize for Featured Snippets – Infographic

    google search

    A featured snippet is a summarized answer to a user’s query displayed in Google organic search results. It is extracted from a results page and includes the page title, URL and link. If you ask a question based query, Google will often answer with a featured snippet. Here’s Moz’s Rand …

    Read More »
  • 22 April

    How To Effectively Optimize Your Images For Organic Search

    business technology

    Importance of Image Optimization for SEO As the saying goes, “a picture is worth a thousand words”. Approximately 65% of people are visual learners, and adding relevant and attractive images to your website can be very effective at increasing user engagement with the page. Furthermore, according to a search engine …

    Read More »
  • 22 April

    A Step-by-Step Guide to Dealing With Negative Reviews

    small business

    No matter how you choose to run your business, it is inevitable that at some point or another, you will experience the tough situation of getting a negative online review. Negative reviews are inevitable in business. They are part of the game. Unhappy customers, disgruntled employees and even unscrupulous competitors …

    Read More »