TimeLine Layout

November, 2016

  • 5 November

    Using Forum Marketing to Drive Traffic to Your Site

    Illustration of users engaging on a social platform

    One of the most effective but underutilized ways to market your site and drive qualified traffic to your website is through forum marketing. Thousands of forums are created every year online, each of them with a huge variety of topics created and visited by people who are passionate about the …

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  • 5 November

    Why Social Signals are Important for SEO

    social signals

    What are Social Signals? Social signals are the search engine’s measure of your “share of voice” in social media. Essentially, they are an estimation of how trusted and influential you on social media. Social signals are measured in terms of how much your material is engaged with (commented on, +1ed, …

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January, 2015

  • 26 January

    How to Perform Competitor Analysis

    applie computer and ipad

    Importance of Competitor Analysis Even though it is often overlooked, competitor analysis is one of most important aspects of SEO. Analysing the top-ranking websites in your industry that the search engines find most relevant for your target keywords is a very important step in your SEO and internet marketing campaign. …

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  • 25 January

    How to Optimize Title Tags for Search Engine Optimization


    What is the Title Tag? Over the years, the page title tag has been viewed as the most important on-page SEO ranking factor due to the weighting traditionally accorded to it by the search engines. It is the first element of a webpage that a search crawler looks at when indexing or …

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  • 24 January

    Crafting the Meta Description Tag

    SEO superimposed against a laptop

    What is the Meta Description Tag? The Meta description tag is used on the search results page to display snippets of information about a specific webpage. It is significant to note that the content of this tag really has no direct influence on your search engine rankings. This was confirmed …

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December, 2014

  • 24 December

    Keyword Cannibalization


    The impact of site architecture on search engine rankings, is quite substantial. In fact, there is a major co-relation between poor site architecture and poor search rankings. In addition to page content, search engines use signals such as the site architecture and information hierarchy of your site to determine how …

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November, 2014

  • 24 November

    Link Building for SEO

    illustration of link building

    Importance of Link Building Organic link building is a major factor in Google’s ranking algorithm and the most challenging element of search engine optimization. It is the most powerful and effective way to increase your brand’s visibility on the search engine results page and drive organic traffic to your site. …

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  • 24 November

    Understanding Link Diversity

    seo strategy

    What Is Link Diversity? Link diversity refers to the diversity of the sites that are linking to your site. If you want to rank high, it is important to have a diverse variety of sites linking to you. Your link profile is basically the overall makeup of all the links …

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  • 24 November

    Understanding Linkable Assets

    business and modern technology

    What is a Linkable Asset? A linkable asset is any piece of content on your website that you can use as link bait to generate links from contextually relevant, established sites in your niche without having to pay for those links. For example, software tools naturally attract links simply because …

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October, 2014

  • 24 October

    How to Handle 404 Errors for SEO and Users

    404 error

    At one time or another, almost every internet user has encountered the dreaded 404 page not found error message, and chances are, visitors to your site are going to have a similar encounter. 404 errors typically occur when a user types in a non-existent web page address, or clicks on …

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