TimeLine Layout

April, 2018

  • 22 April

    The Top 20 Google My Business Ranking Factors

    local categories

    According to Google, more than 20 percent of desktop searches on their platform have local intent. On mobile, this number climbs to 40 percent. With over 3.5 billion searches being conducted on the search engine every single day, its really not difficult to see why getting listed in the local …

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  • 22 April

    Why Reviews Are Critically Important For Business

    According to research from Bright Local, 92% of consumers now read and trust online reviews for local businesses. Online reviews are an essential aspect of reputation management, and play a key role in determining how prospective customers will regard you when they discover your business online. Public opinion is more …

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  • 22 April

    How to Create a Reviews Strategy for Your Business

    online marketing

    Importance of Designing A Strategy For Dealing With Reviews According to research from Bright Local, 92% of consumers now read and trust online reviews for local businesses. Customer testimonials are an essential aspect of how prospective customers will discover you online and regard your local business. In fact, customer feedback …

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  • 22 April

    Optimizing For Voice Search

    google search

    With more and more people preferring the convenience of using their voice to search for information on their desktops, mobile devices and voice assistants (such as Amazon Echo or Google Home), it is becoming increasingly important for online and local businesses in particular to optimize their content for voice search …

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  • 22 April

    Using Social Media For Business

    Businesses need to promote and market themselves directly to their customers, on every possible channel that is available to them. This means that in order to be successful, a small business needs to employ a diverse variety of marketing strategies, including traditional off-line advertising techniques, online SEO strategies and various …

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  • 22 April

    Has Your Google My Business Page Been Suspended?

    digital marketing

    Getting featured in the Google 3-pack is critically important for lead generation and brand awareness because this is where the visibility lies. This real estate is even more powerful than the organic listings because whenever a Maps listings appear for specific keyword searches, you are featured above the organic listings. …

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  • 20 April

    Optimizing for the Hummingbird Algorithm

    seo concept

    Google officially announced the release of the Hummingbird algorithm at its 15th anniversary conference on September 26 2013. The Hummingbird algorithm was a complete restructuring of the Google search algorithm with semantic search at its core, and impacted 90 percent of searches worldwide. Google made answering questions a priority in …

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  • 20 April

    Common Mistakes to Avoid With Social Media Marketing

    online marketing concept

    When used the right way, social media marketing can be a powerful lead generation machine. However, to be effective at generating leads for your business, you should approach social media marketing to engage with your target audience and provide solutions to problems rather than as a selling or promotional tool. …

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  • 20 April

    Top 11 SEO Metrics You Should Be Tracking

    metrics to track on screen

    Smart business owners understand the power of SEO to drive the highest quality business leads, generate awareness for their business, products and services and to drive targeted traffic to their websites. It is important to constantly evaluate the effectiveness of your lead generation and SEO campaigns. When evaluating the success …

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  • 19 April

    How to Generate High Quality Leads With Pinterest

    buying online

    What is Pinterest? Pinterest has evolved from a trending social media network and continues to grow as a go-to visual search engine for ideas, tips and inspiration. It is also a high powered marketing machine. Whilst it may not be quite as popular as Facebook in terms of the sheer …

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