You may be wondering exactly how you’re going to be able to consistently produce a stream of compelling images that you can use to engage your target audience. Instagram is mainly about images and videos, and there is an art and a science behind how to create content that people love, how to build a reputation and how to build trust.
People are not going to follow your account or click through to your website to learn more about you if you have mediocre content on your Instagram page. You want to make sure that you build you a recurring, consistent theme with great aesthetics. Pay attention to your color scheme and your theme. This is what it takes to build a great account.
You need to think about what kind of theme you’re trying to build with your Instagram feed. What kind of picture does it present? What kind of message do you want your page to convey? What kind of story are you trying to tell through your content? You want something that is aesthetically pleasing. This will help you build a lot of trust and credibility for your business such that you can sell through your account.
Basically, research shows that there are specific types of images that generally perform well on Instagram. The good news is that it is not difficult to adapt those for your business and your target audience.
In the following article, Alla Bogdan teaches 10 ways to create Instagram images for your business:
10 Ways to Create Instagram Images that Work
Instagram is getting a more and more popular means to market for small businesses. Right after Facebook, it captured its audience and keeps improving and adding new features that allow business owners build visual social media presence, relations with their customers, and sell their goods/services faster.
In April 2017, Instagram reached 700 million monthly active users, up from 600 million in December 2016. It is almost 8 times as more as it was in year 2013.
The Other Side of Instagram
Before creating a content plan for Instagram, make sure your target audience is there. Instagram is most popular with teens and young Millennials. Half of American Instagram’s user base is between 18 and 29 years old.
It’s All about Visuals
Yes, the sky is the limit for your imagination, but you need to understand what visuals your clients expect to see in their Instagram feed. Say you’re in the insurance business. Being in that business, you might think that Instagram as a visual network is not for you but even young people need insurance. You can speak to them the visual language. If there is not much real photos of your goods/services that you can post, compose your content plan with such visuals as infographics, tips, statistics and hacks.
And in the following article, Ana Gotter shares 7 specific types of Instagram images that generate a lot of engagement and how you can adapt them for your own business:
7 Types of Images that Perform Well on Instagram
Visual content is being prioritized all across the major social media platforms, and its importance on Instagram (which is almost entirely a purely visual platform) is obvious.
While we used to use visual content to stand out on social media, visual content is now everywhere, and the question becomes how do we make our visual content stand out from the rest?
Types of Good Instagram Images
Fortunately, there are certain types of images that typically perform well on Instagram, all of which are easy to adapt for your business and your target audience. (Spoiler alert: Selfies don’t make this list. Just in case you were wondering.)
In this post, we’re going to take a look at 7 specific types of Instagram images that bring in a lot of engagement and how you can replicate them.
1. UGC Images
User-generated content, or UGC, is the biggest thing in marketing right now. It’s authentic, and it connects and resonates with users, working as social proof and showing visitors that other users are raving about your brand. It’s no surprise that UGC images get a ton of attention and engagement on Instagram.
Thanking users for sharing their pictures can go a long way, both with them and other users.
UGC images also come with the added benefit of being created by someone else, saving you time and potentially money. Always look for public posts and ask the user if you can share their content on your profile. When you do, tag them and show your appreciation.
Sharing fan’s posts about your products is an authentic type of marketing that resonates with users.
For more information on how to inspire, find, and use UGC, you can check out this post.
In the following video, you’ll learn 100 compelling pose and photo ideas for Instagram: