Many people use Pinterest to search for inspiration or for solutions to problems. This is why it is always important to add good descriptions to all of your pins.

Pin searches are often the way a person first encounters a Pinterest account, so you’ll want to make sure that your pins are optimized to appear in search results and are attractive to Pinterest users.

What’s crucial to remember about this is that people use Pinterest to search. Just as other search engines rely on keywords to bring people what they’re looking for, so does Pinterest.

Though Pinterest is known for images, to give your pins the best opportunity to be discovered through a Pinterest search, how you describe your pins is just as important as the image you use.

With every pin, you have the opportunity to add a description of up to 500 characters, even if you are repining an image.

In the following article, Tammy Cannon demonstrates how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content:

How to Optimize Pinterest Content for Search

Wondering how to find the right keywords to rank in Pinterest search?

Have you considered using Google’s Keyword Planner?

Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search.

In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content:

Research Popular Search Terms With Google Keyword Planner

For users, Pinterest is an awesome tool for bookmarking important things in their lives. For marketers, Pinterest is a leading traffic referral source. People search for topics on Pinterest with search phrases and keywords, the same way they search on Google.

To find popular phrases and keywords, use the free Google Keyword Planner. You’ll need a Google Analytics account that’s connected to Google AdWords. Don’t worry, you don’t have to advertise on Google to use Keyword Planner. Keyword Planner appears within AdWords because Google provides it for its advertisers, but you can use it for all sorts of other things like researching search terms for Pinterest.

To find Keyword Planner, head over to Google AdWords, click Tools, and select Keyword Planner from the Tools menu.

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In the previous article, you learned how to perform research keywords that you can use to effectively optimize your Pinterest images. In the following article, you’re going to learn how to write compelling descriptions for your Pinterest images.

How to Write Great Pinterest Image Descriptions

A Pinterest description is a snippet of text that, ideally, comes from the data-pin-description attribute on an image (using the Tasty Pins plugin, of course). Pinterest descriptions should be crafted with search and exploration in mind, utilizing keywords and hashtags (respectively) to reach the maximum number of users on Pinterest.

Pinterest can be a huge traffic driver for bloggers, but gaining traction on the platform can be tough for others. Pinterest is all about two main elements – images and the text that describes those images. In this article, we’re going to talk about the latter and how optimizing it can help bring Pinterest traffic to your blog.
What is a Pinterest image description?

A Pinterest image description is shown below the image on Pinterest. When an image is saved to Pinterest, the image description can be auto-filled from content on your site, edited or created anew by the user, or left blank.

Pinterest image descriptions help Pinterest users understand what is in an image and gives them a reason to click through to the website.

In the following example, the person who saved the image to Pinterest kept the auto-filled description from, but they also added some of their own notes at the end.

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If you’re still a bit unclear on how to write compelling descriptions for your Pinterest images, in the following video, Sam Dey shares some great tips to teach you how to write compelling copy for your images that sell.