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How to Engage Your Target Audience on Twitter

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As a brand, you should always be on the lookout for every opportunity to interact with and engage your target audience. Engagement is the key to building relationships and accomplishing your Twitter goals and objectives. If you have thousands of followers but they aren’t responding to you or engaging with …

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How to Gain Competitive Intelligence on Twitter

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Competitive intelligence is the action of monitoring, gathering and analyzing information about what your competitor is doing, why they are doing it and how they are doing it to help you understand why they are doing so well in the marketplace. More importantly, it involves using those insights to understand …

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How to Create a Powerful and Engaging Twitter Profile

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Your profile is pivotal to the success of your brand on Twitter. It is the first place people look at when deciding whether or not to follow you on Twitter. Whenever someone taps on your username or clicks the “Follow Me” on Twitter icon on your website, they are taken …

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