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How to Optimize for the Rankbrain Algorithm – Infographic


RankBrain is a machine-learning artificial intelligence algorithm built into Google’s core algorithm to improve the accuracy and quality of search results. Machine learning is where a computer teaches itself to do something rather than being taught by humans. Artificial Intelligence is where a computer can be as smart as a …

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How to Optimize for Featured Snippets – Infographic

google search

A featured snippet is a summarized answer to a user’s query displayed in Google organic search results. It is extracted from a results page and includes the page title, URL and link. If you ask a question based query, Google will often answer with a featured snippet. Here’s Moz’s Rand …

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How To Effectively Optimize Your Images For Organic Search

business technology

Importance of Image Optimization for SEO As the saying goes, “a picture is worth a thousand words”. Approximately 65% of people are visual learners, and adding relevant and attractive images to your website can be very effective at increasing user engagement with the page. Furthermore, according to a search engine …

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