SEO

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How to Optimize Title Tags for Search Engine Optimization

writing

What is the Title Tag? Over the years, the page title tag has been viewed as the most important on-page SEO ranking factor due to the weighting traditionally accorded to it by the search engines. It is the first element of a webpage that a search crawler looks at when indexing or …

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Crafting the Meta Description Tag

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What is the Meta Description Tag? The Meta description tag is used on the search results page to display snippets of information about a specific webpage. It is significant to note that the content of this tag really has no direct influence on your search engine rankings. This was confirmed …

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Keyword Cannibalization

keywords

The impact of site architecture on search engine rankings, is quite substantial. In fact, there is a major co-relation between poor site architecture and poor search rankings. In addition to page content, search engines use signals such as the site architecture and information hierarchy of your site to determine how …

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