Recent Posts

External (Outbound) Links

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What are External Links? External links (also known as outbound links) are links from your site to other websites. They are just as important to a high organic search ranking as inbound links. Most website owners are completely focused on backlinks that outbound linking remains largely ignored and generally misunderstood. …

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Categorizing Your Local Business

local categories

The way in which you categorize your local business for local or mobile search is critically important when optimizing your site for Google Maps. This information sends a thematic signal to the search engines about the site’s theme, and is what will be used when your business citations are created on …

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Local Business Citations

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What is a Local Business Citation? A local citation is any mention or listing of your business name, address, phone number. Some citations can also include your business opening hours, a description and a link to your site. This combination of information about your business is often referred to as …

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