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The Google Panda Algorithm Update

Google Panda illusration

The Google Panda algorithm was first released in February 2011. Google Panda is essentially a content quality filter that analyses the quality of an entire website’s content. The algorithm was specifically designed to lower the rank of “low-quality” or “thin-content” sites, and return only higher-quality websites to the front page of search results. The update was a …

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How to Perform Keyword Optimization

What is Keyword Optimization? Keyword optimization is the process of optimizing a webpage for targeted keywords. It is a structured process that can effectively increase the relevance of a webpage to a specific search query. Essentially, the keywords that you use to optimize the pages of your site are the …

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