If you’re a small business with a tight marketing budget, it can be hard deciding which social networks to join. There are so many to choose from and they all come with their own benefits.
However, when planning out your internet marketing strategy, Instagram is one platform you cannot afford to overlook. Instagram is a photocentric platform that revolves around the sharing of personal, visually inspiring pictures that you can use to drive conversations with your target audience. It is by far the most engaged social platform for brands, with 2-7 percent of users interacting with each post.
Instagram photos are very effective at building trust, and can often lead to repeat purchases for your business. This is because of the power of visual content in tapping into people’s emotions, which can be extremely influential when it comes to purchasing decisions.
Here are some mind blowing stats about the platform:
- Total Number of Monthly Active Instagram Users: 800 million
- Total Number of Daily Active Instagram Users: 500 million
- Instagram Stories Daily Active Users: 300 million
- Number of Photos Shared to Date: 40 billion
In the following article, Aimee Millwood discusses the top 5 significant Instagram benefits for businesses, and why Instagram can be such a valuable and powerful tool for businesses:
5 Most Significant Instagram Benefits for Businesses
Believe it or not, there was a time when phones didn’t double as cameras and when “selfies” (and selfie sticks!) weren’t a thing.
Of course, we’ve come a far way from then.
Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.
The impact of the rise of visual content on social networks is most apparent on Instagram.
As a result, many brands are scrambling to understand how to best use Instagram benefits.
Instagram’s rise has been astronomical – and understandably so.
We’re visual creatures, which is why content like photos, videos, and gifs have such great engagement rates.
And Instagram is so huge because building a social network that connects people solely through visual elements is a powerful way to capture – and sustain – our attention.
Brands and marketers have raced to capitalize on the immense growth of the social platform and many are successfully learning how to sell on Instagram.
But the brands that excel in mastering social commerce trends like this know something that brands who flop don’t:
Instagram photos convert. And you’re not getting the full benefit of Instagram because you don’t know the real secret to using these photos for marketing.
To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram.
You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels.
In the previous article, you learned the 5 key Instagram benefits for businesses. In the following article, Lyfe Marketing discusses the top 10 most powerful benefits of Instagram for businesses and how to use them to your advantage:
Top 10 Benefits of Instagram for Business
With over 800 million monthly active users and over 500 million daily active users, Instagram has come a long way since it originated in 2010, and businesses are starting to take note.
Businesses have started to react more and more to this rapidly growing platform, and if you analyze the top 100 brands in the world, 90% of them have an Instagram account.
With so many brands and businesses on Instagram, you may be thinking, “There must be some incentive for them to consistently use Instagram, but is it really just to post some cool photos of their brand?”
As proven by some of the top brands in the world, there are several clear-cut methods to generate sales, leads and more via Instagram.
So there you have it. Compelling reasons why Instagram is such a powerful tool for business, and how you can tap into the emotions behind your own brand and use the platform to get people as excited about your message as you are.