It is free, quick and easy to setup your Instagram profile. All you need to do is to download the app from Google Play if you are on Android or from the app from te app store if you have an iPhone. You need a username and password, and then complete the profile information and upload your profile image with either a logo or a photo of yourself.
Businesses cannot afford to ignore Instagram because statistics show that users are 10 times more likely to engage with brands than on other platforms such as Facebook or Twitter. In order to get the best out of Instagram however, you need to create an Instagram profile that effectively engages and captures the attention of your target audience.
In the following article, Lindsay Kolowich takes you through the steps to creating the perfect Instagram profile for your business:
The Anatomy of a Perfect Instagram Profile
With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.
It all starts with your Instagram profile.
The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more.
Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you.
The Anatomy of a Perfect Instagram Profile
1. Public (Not Private) Profile
By default, your Instagram profile will be public — meaning anyone in the world can view your profile and posts on Instagram.
If you’re creating an Instagram profile for business, then that’s what you want: You want anyone to be able to view your posts and follow your brand if they want to. (Otherwise, if you keep your profile private, anyone who visits your profile won’t be able to view your photos, which could deter them from following you.)
To ensure your profile is public: Open “Options” (the gear button on iOS, or three dots on Android) and make sure “Private Account” is turned off.
In the previous article, you learned what you need to know to create an Instagram profile that effectively captures the attention of your target audience.
In the following article, Deep Patel shares 15 powerful tips that will teach you how to effectively optimize your Instagram profile in a way that will help you achieve your Instagram goals and objectives:
15 Ways to Optimize Your Instagram Profile
In 2017, Instagram added an additional 100 million users to their platform and there are no signs of slowed growth in 2018. There is a reason Instagram is growing at an incredible clip.
The average person turns to Instagram to access remarkable photos and videos produced by friends, influencers and brands. Companies rely on Instagram because users are 10 times more likely to engage with brands than on other platforms like Facebook or Twitter.
In order to unlock Instagram’s potential, however, it’s important to create an Instagram profile that successfully captures the attention of target audience members. By following the tips outlined below, social media marketers can optimize an Instagram profile to drive meaningful business outcomes.
1. Opt for an Instagram Business account.
Over 25 million businesses are already using Instagram Business accounts to access helpful analytics and promotional tools. Unlike personal accounts, Business accounts provide users with analytics related to post performance and follower growth. Business users have the office location and hours in a section separate from the traditional Instagram bio.
Since 80 percent of Instagram users follow at least one brand, Instagram allows Business accounts to include a contact button that sends a message via Instagram direct message, email or SMS to the brand representatives. This makes social media customer support far easier than before.
Last but not least, Business accounts can “boost” content with just a few taps. This relatively inexpensive paid promotion ensures that you reach a wider audience no matter what post you choose to boost.
And there you have it. If you want to achieve your Instagram goals and objectives, you need to create a well-optimized Instagram profile, and the tips in these articles will go a long way towards helping you accomplish that.