YouTube is now integrated with Google+ and if you want to setup a channel or do anything on YouTube, you will need to have a Google+ account. One of the most powerful benefits of this integration for you as a business owner is that whenever someone comments on a video, that video could potentially show up on their news feed. They would need to have chosen the option for the video to actually show up.
Setting up your YouTube account is the first important step towards building your channel. Google debuted the One Channel design in 2013, socalled because you can design it once to look good on all devices, including PCs, Macs, tablets, smartphones and smart TV’s. The design lets you have more control over what shows up on your channel, and you can also arrange the layout of your channel with multiple layouts for videos and playlists.
In the following article, you’ll learn how to start a successful YouTube channel for your business, step-by-step:
How to Start A Successful YouTube Channel for Your Business
So you’re thinking of taking the plunge into YouTube for your business, are you? It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform, but it may not seem as easy as it was to learn how to create a website. Relax – we’re going to give you a breakdown of some basics to get your YouTube business channel up and running.
It’s time to put on your director’s hat!
Start with the basics.
The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.
- Sign into YouTube and click on the user icon at the top right of the screen
- Click on the gear icon to get to your account’s YouTube Settings
- Click on Create a new channel
- Choose “Use a business or other name”
- Add your Brand name and click create
- Fill in the about section
Next, you’ll want to fill out your profile and channel description; this is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!
Now that you’re all setup, you’ll want to take steps to grow your YouTube channel. In the following article, provides 15 tips and tactics that you can use to effectively grow your channel by optimizing your content at every stage of the video production process:
15 Tips for Growing Your YouTube Channel
- Want to produce algorithm-friendly YouTube content?
- Wondering how to attract viewers and keep them watching?
In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process.
#1: Commit to Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.
#2: Develop a Sustainable Video Production Workflow
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
In the following video, Think Media provides a tutorial with 7 tips that will teach you how to successfully setup your YouTube channel.