A clear and focused bio that succinctly describes what you do and what makes you special is an essential component of your Twitter marketing strategy. People you have followed or anyone that is considering following you will usually take the time to read your bio before deciding whether or not to follow you. It’s their way of “pre-qualifying” you.
You only have 160 characters to impress prospective followers by describing what your freelance business is all about in a way that is friendly, engaging and shows some personality. Using the right words can convert your Twitter profile into a compelling source of qualified leads for your freelance business.
From a professional standpoint, it is important that you make who you are and what you do perfectly clear so that people can connect with you on a personal and professional level. This will give them an idea of what type of tweets they can look forward to receiving from you.
Understanding the basics of a good bio.
First of all, it’s important to realize that a good bio is more than just information. You have 160 characters to concisely showcase your knowledge and expertise and make yourself look/sound interesting in the process by highlighting what makes you different from the other freelancers in your niche. If you have a Twitter profile, your bio will show up in the search results page when people do a search for you online.
Here are some keys:
- What’s in it for your followers? Your bio is the perfect 160-character summary of who you are and the knowledge and expertise you have to offer your target audience. To attract the right following, your bio needs to be written with your prospective clients in mind. There needs to be something in your bio that immediately catches their attention and make them want to know more about you. Ultimately you’ll attract more followers by keeping your bio focused on what your ideal client is likely to get out of following you. Let them know what is in it for them. If you have a branded hashtag you want your followers to use, include it in your bio also.
- Think about what your target audience are looking for, what motivates them, what problems they have and how you can solve them
- Check your spelling and grammar. Your bio needs to be error-free. If necessary, run your text through a spellcheck tool or get someone to proofread it for you.
- Show your personality. If you will be using Twitter to generate leads for your freelance business, potential followers will want to connect with you as a person. Show readers that you’re human by adding something personal and interesting.
- Tailor your keywords to your audience. Your bio is searchable within Twitter and on the search engines as well, so it is important to include relevant, industry targeted keywords that describes what you do and positions you as an expert in your field.
- Optimize your profile with targeted keywords that a potential customer might use when they are searching for your products or services. Services like Klout pull your Twitter bio information as your profile description. Services like FollowerWonk, Formulists, and other Twitter search engines also use keywords and hashtags in your bio in search results when people are looking for like-minded people to follow. If you are a service provider, think about keywords people would use to search for people with your skills, and try to include those keywords in your Twitter bio. Your followers will be more likely to become followers if they were searching and found you based on relevant keywords. For example, you should add “London web designer” to your bio if you are looking for clients in London.
- Share your interests. Let your followers and prospective followers see what you like or are passionate about so they can relate to you as a person, and discover shared interests you can bond over.
- Avoid anything controversial. This is a business account and you’re using Twitter to build your business to support your customers. Don’t put anything in your bio that will create any kind of confusion or wariness about you in the mind of the reader. This includes references to politics, sexual orientation or religious affiliations. You should only add information about things you will be posting about.
- Mention notable accomplishments. Considering that you’re trying to impress the readers of your bio – your target audience, it’s important to make yourself and your business appear distinctive and noteworthy and also to back up your claims with facts. Feel free to list accomplishments that indicate you have strong knowledge of what you’ll be tweeting about. For example, if you’re Google certified, describe yourself as a Google Certified Partner. If you say you’re ‘award-winning’, list the specific award.
- Include a call to action. Your bio should let readers know how to find you, or include a call to action. If you have a branded hashtag or other accounts, you can add them to your bio.
- Keep the focus on you and what you bring to the party. Your bio is all about you. It is not about your business, product or service. Keep the focus on you and what you offer. Avoid obscure, meaningless buzzwords like “marketing guru” or “networking ninja”. If you are an expert in C++, say so. The reader is interested in you as an individual, not who you work for or what you do for a living. Promoting your company in your bio could send signals that you’re only on Twitter to do business.
In summary, keep the following tips in mind when writing your bio:
Using Twitter ads to increase exposure for your business.
- Clearly identify what you do and who you help.
- Use keywords strategically. The keywords you add to your bio will help you appear in relevant Twitter and search engine searches.
- If you’re a local business looking for local clients, be sure to add your city or its initials in your keyword list. If you’re a bricks-and-mortar business, add your geographic location. Even if you don’t have a physical presence where people can visit, it’s still a good idea to list the city your business is located. This is a great ice-breaker and provides a way for people to better connect with you on Twitter.
- Avoid buzzwords as much as possible.
- Include what makes you special, or what makes you stand out from the crowd. This is your Unique Selling Point (USP).
- Show your personality in your bio. If you’re a funny person, bring that across in your bio. If you’re quirky or eccentric, don’t be concerned that people may be put off if you show who you really are. On the contrary, it shows you’re a real human being and your bio will clearly stand out.
- Use your target keywords as close to the beginning of the bio as possible.
- Another great advantage of the Twitter bio is the SEO value. Your Twitter profile is featured in organic search when people search for you on the platform. When surfacing your profile in search, Twitter uses your bio as the meta description for the search engine listing. Take advantage of that additional visibility by crafting quality messaging.
- Share your interests: Let people know what you enjoy doing, and are passionate about. This will help potential followers find common ground and relate to you.
- Let people know your areas of expertise, and be specific. If you’ve been a web developer for 5 years and have worked for some top brands, don’t just say you’re an “experienced web developer”. Let them know that you’re a web developer with over 5 years of experience who has worked with Barclays, Lloyds and Virgin Media. This is particularly important if you are on Twitter to generate leads for your business.
- You can include a link to your landing page, website or LinkedIn profile in your bio. If you do include a link, you might want to consider using a trackable link from a service like Goo.gl or Bit.ly. This way you can see exactly how many clicks are arriving from your Twitter bio.
- Never include anything religious, political or sexual to avoid putting people off following you.
- If you have awards or certifications that are relevant to what you will be tweeting about, include them in your bio.
- Show some personality by adding something personal. If you love basketball and F1, include them in your bio, especially if you are going to be tweeting about them.
- Include links to your website, blog or landing page.
- Note that you can change your bio any time. So, and test different copy so that you can figure out what’s working.