- Is freelancing going to be your main source of income, or is it just a way of earning some extra income on the side of your main job?
- Is it your goal to become a full-time freelancer? or
- Are you simply using freelancing to achieve a completely different goal?
- To get more sales;
- To reduce the costs of advertising your services; and
- To generate five star reviews every time you deliver a service to your clients.
- Drive targeted traffic from Facebook and Twitter to my gig or blog.
- Build a solid reputation as a knowledgeable expert in my niche.
- Connect with my target community.
- Increase engagement levels with my followers and fans on social media.
- Increase the number of qualified leads that I generate from social media sites.
- Build a targeted list of loyal clients.
Benefits of Setting GoalsSetting goals can help your freelance marketing campaign become more disciplined and structured. Your goals and objectives are going to influence how you setup your freelancer profile, what online chats you participate in, your content strategy and your engagement strategy. Furthermore, every decision you make should ultimately support the specific goals and objectives that you’ve set out to achieve as a freelancer. By having a singular focus, you’ll start focusing on your more immediate goals and benchmarks that will help your freelance business become a success.
When establishing your Freelancer goals, provide clear answers to the following questions:
- How are you going to achieve the results you want to generate as a freelancer?
- What type of clients do you want to attract? You need to develop a clear sense of what type of clients you want to work with.
- Will you be using freelancer sites such as Upwork and Guru to get clients, or will you be generating clients from your blog?
- How will your social media marketing campaign make a difference to your overall business goals?
- How many clients do you need, and what will you have to charge them to make it to the point where you’ll be able to leave your day job and freelance full time?
- What social media sites will you use to build your brand and market your business?
- How will you evaluate the success of your freelancing business?
Defining Your ObjectivesWhen you set your goals, go further by defining your objectives using the S.M.A.R.T. philosophy. Your objectives are the specific steps you’re going to take to achieve your goals. This process begins with setting S.M.A.R.T objectives. Let’s look at how to define our Twitter S.M.A.R.T. objectives in more detail.
SpecificWhen you set an objective, start by identifying your intent. You would then refine that intent with specific numbers, percentages, increases or decreases, and a completion date. For example, if you have a goal of driving targeted traffic to your site, your objective could be:To increase traffic to my site from LinkedIn by 25% within the next 6 months.
MeasurableSetting clear targets allow you to evaluate whether you’re making the progress you expect. For example, consider the following statement: “Generate leads from LinkedIn.” That’s not a measurable objective because how many actual leads you should generate is unclear. You need to be much more specific. For example, you could say: To boost revenue by 15% in the 25-34-year-old demographic over the next 3 months. This is a measurable goal. The result is something that can be measured.
The objectives you set for yourself should be challenging to make you stretch, but they should not be impossible to achieve. For example, ensure the time and resources that are required to achieve an objective are directly proportionate both to the available resources and the results you’re going to get. Wanting to increase newsletter signups by 1000% within 2 weeks is attainable, but it is not realistic.