Blog commenting for SEO is the process of posting meaningful comments on niche relevant, high quality blogs in order to generate contextually relevant links back to a particlar website.
Blog commenting used to be highly effective in ranking a website. In fact, there was a time when it was possible to rank a website with just blog comments. However, with the emergence of automation tools like x-rumer and scrapebox, blog commenting was heavily misused and abused for spammy link building. As a result, most blog comments are now nofollow, and many have dismissed blog commenting as an outreach strategy.
However, blog commenting is still a viable white hat, link building, traffic generation and brand marketing SEO strategy, and will add diversity to your link profile.
Allowing Comments on Your Website
Genuine comments from visitors to your website are user generated content (UGC), which is the type of content that Google loves because they are based on personal experience. Google have stated that they love to see genuine UGC on a website. In it’s search quality guidelines, Google emphasized the impact that quality user comments can have on a website’s organic ranking.
In addition, Google’s Gary Illnes has lauded high quality UGC as “great for your site.” He suggested a crackdown on low quality UGC rather than getting rid of commenting altogether, which most bloggers prefer to do. Illnes also mentioned that quality comments can be a signal of a healthy website.
Blog Commenting for Link Building
If you’re posting 25 comments a week on a consistent basis on relevant blogs, these are clean, quality backlinks going back to your site. They will have a nice impact on your search ranking because you are effectively building your brand reputation. You can also post comments on various platforms including Q & A sites like Quora and Yahoo Answers, YouTube videos, social platforms, online communities and niche forums.
But leaving smart and well-thought out comments on relevant blogs in your industry is not only great for your SEO. Blog commenting is also one of the quickest and easiest ways to showcase your knowledge and expertise. Writing insightful and helpful comments have been known to generate leads, email signups and sales for commenters. The right comment can also get you on the radar of a popular blogger or influencer that can accelerate your success.
As long as you’re posting quality comments, developing a solid blog commenting strategy can lead to some really awesome opportunities for your business. They can help you build a reputation and drive targeted traffic to your website. And the bigger your audience gets, the more links you’re going to acquire naturally.
Here are a few guidelines to follow when developing a blog commenting strategy.
1. Keep your comment relevant.
Your comments should be relevant and on-topic, respectful to the author, meaningful and useful, well-written and transparent. One of the best blog commenting tips shared by Neil Patel is:
...not commenting at all is better than commenting the wrong way.
2. Make the comment valuable to the post and to the discussion.
An irrelevant comment, no matter how insightful or intelligent it sounds will not help you achieve your objective because it is likely to be deleted. Only post useful comments that contribute value to the discussion. Avoid meaningless comments like “nice post” or “good stuff”. Those type of comments will do more harm than good for you.
Take every comment you make as a potential business opportunity. Offer such well-thought, exceptional comments that will make people they think “Wow, here’s a true expert and he’s providing all of this information for free?” When you do this, people begin to take notice of you and trust you more and more, especially if you remain consistent with everything you’re doing. You’ll add more value by letting people know exactly why you think the post was nice or good. Include questions in your answer to generate more engagement.
3. Read the post before you post a comment.
Don’t comment simply for the sake of commenting because you will not be adding real value to the conversation, and a bad comment could earn you some negative karma.
4. Make sure you are absolutely sure of what you’re saying before you comment.
If you’re not 100% sure, do your research before you post your comment. Get into the habit of adding value by including a citation to the original source.
5. Each comment you make should have a goal.
There has to be a measurable impact with every comment that you make. Whether you want to generate traffic to your site or increase brand awareness, each comment should have a clear and measurable goal or objective.
6. Your comment cannot be a sales pitch in disguise.
Leaving comments that are sales pitches in disguise is manipulative, and will not pass moderation. For example, if someone is looking for help on AdWords for instance, answer the question or don’t respond at all. It is important to consistently provide value to the communities you’re commenting on. Don’t damage your reputation by coming off as a spammer.