How to Search for Leads on Reddit
If you want to be proactive about generating leads and potential clients for your business on Reddit, the easiest way to do this is by searching for conversations about specific topics that people that are currently having around your industry or field of business.
Reddit is a viable place to invest time and resources. It is content-driven, with people always asking for help to solve specific problems. Redditors always make their presence felt and no matter your niche, you can always find those conversations. There are always thousands of people reaching out to their community for help and assistance, and you can leverage relevant conversations for your business.
The quickest way to do this is by identifying the keywords and phrases that your audience is likely to use to search for help. What you can do is to identify those people and build relationships with them. That is why understanding the goals, problems and challenges of your target audience is key.
To search for leads, start by making a list of keywords that your prospects tend to use whenever they are searching for help. For example, if you’re a personal trainer looking for potential clients, a relevant keyword would be: “I need to lose weight”.
You can search multiple subreddits at once by creating a multireddit. Set aside 5 – 10 minutes a day to run searches in your multireddit for keywords that are relevant to your business. Once you have found conversations that look right and you’ve been able to pinpoint potential clients, spend another 30 minutes acting on those opportunities.
To do this, submit appropriate content, provide insightful answers to questions, post helpful and well-researched comments, ask thoughtful questions related to your industry and respond to people who engage with you.
You need to be a redditor to get traction on Reddit. Align with the community values, social norms and preferences of each subreddit, and aim to provide value without expecting anything in return.
This can open up a conversation between yourself, the original poster and people reading the post. People are going to read your reply, and check out your profile. If you make a strong impression, they might choose to follow you. Once they do so, you can follow them back. This is how you can begin the process of establishing strategic relationships with prospects.
By clicking through to their profile, you’ll able to find out a lot of information about them and what they have been talking about. That will help you understand their problems and challenges, whether you can help them and how to approach them.
This is why it is important to post thoughtful and intelligent comments that demonstrate your knowledge and expertise. If necessary, research a particular question to provide a more complete response. If someone has specified exactly what their problem is and you have an article that addresses it, most subreddits allow you to promote your business in the comments by including a link to your article. Provide a full answer to the question, and invite the OP to check out your article for further details.
If you don’t have an article that is directly relevant, it is worth taking the time to write a new article or probably rewrite an existing article. Note that the article doesn’t always have to be on your website. In fact, you’ll get more credibility if you curate links from authority websites because it shows you’re not simply trying to drive traffic to your website. Just make sure the article is a complete answer to the question because people that are following that thread will surely check out the article, especially if your comment hits the mark.
Posts on Reddit are sorted by relevance and time by default, but you’ll want to sort by New or Rising. This will allow you to get in on the action early so that your thoughtful and intelligent comment shows up at the very top so that it can be exposed to more people. Note that you can also filter those results by the date they were submitted, such as the last 24 hours, this week, this month, etc.