If you’re in a competitive niche, you’re unlikely to outrank your top ranking competitors on Google’s first page for your target keywords without at least as many quality backlinks as they have. Popular blogs seem to get natural backlinks simply by broadcasting their content to a large audience. They also tend to generate links on autopilot. The reality is, if you’re a relatively new site, you have no option but to build links manually to your website. You cannot simply wait for links to come naturally.
Creating an automated IFTTT network is a safe and effective way to build high powered social links to your website on autopilot. IFTTT stands for If this, then that. The IFTTT tool is a platform that uses programs known as applets to setup interactions or events between social media platforms and other web apps. These events are called “triggers”.
For example, you can setup an applet so that every time your business is mentioned on any social media platform, you get notified by text or email. You can also configure a trigger to notify you whenever someone is searching for your targeted keywords on any social media platform.
As far as an IFTTT network is concerned, if you were to publish a new blog post, you can have the act of publishing your blog act as the trigger within the network. So whenever you publish a blog, you can syndicate it out to several Web 2.0 properties and social media channels. This process can be used to build a strong online reputation, increase brand awareness, drive targeted traffic and generate high quality backlinks for your website.
This process works equally as well for a YouTube video. Every time you upload a video to YouTube, you can syndicate it out to several Web 2.0 and social media channels and build backlinks and social signals to your website.
An IFTTT network is built using a number of social and web 2.0 properties that you can use to publish and syndicate your content. These include:
- Social Networks
- Web 2.0 properties
- Document sharing sites
- Video sharing sites such as YouTube and Vimeo
The network connects all of these platforms and mediums to automate the syndication of content across the network without the need for manual intervention.