An Overview of Link Building

In 2016, Google revealed that “links” are the top ranking signal in it’s search algorithm, followed by content and RankBrain. It follows that link building can be an effective way to increase your website’s visibility on the search engine results page and drive organic traffic to your website.

The right links can boost your organic ranking and increase your search visibility. Just one dofollow link from a major authority domain can explode your traffic. On the flip side, without links from well-established and authoritative websites, you will find it extremely difficult to rank high.

Link Building Mistakes

There are a variety of factors that Google will look at to determine how natural your links are. First of all, if you are steadily building links to your site, Google will expect to see social signals to your website that matches the pace with which you are acquiring links. If you’re consistently getting links to your site but aren’t getting any social signals, it will seem as if you’re trying to fake your popularity.

Furthermore, if you’re ranking for a keyword that gets around 100 searches per month but are getting 500 dofollow links per month, it’s going to appear highly unnatural.

If you are in a niche or location that doesn’t get too many keyword searches per month, it would be safer to build links to your first-tier backlinks rather than directly to your website. This will strengthen and reinforce your first-tier links, and it will be far less risky than directly building links to your site.

The primary goal for your SEO link building strategy should be to build as many organic, high quality editorial links and social signals that appear as natural as possible. If Google sees the creation of a lot of backlinks in a short period of time and that link building campaign is not matched by a strong PR, branding or social media campaign, it won’t look natural.

In any case, it will also look very odd if your site is generating backlinks but isn’t generating any social signals. You need to show off as many natural signals as possible. This is why a social media strategy is as important as your SEO and link building strategy.

The NoFollow Attribute

To understand the nofollow attribute, you must first understand what a “dofollow” attribute is, which is the opposite of nofollow.

When you get a link from a website that has not been tagged with the nofollow attribute, it means Google will regard the link as a vote for your website, and the link will pass link juice to your site. site. Doing this can help increase your site’s organic search ranking.

On the other hand, if the link has been tagged with the nofollow attribute, the site is telling the search engines not to pass any link juice to your website. In that case, your website won’t receive any search ranking benefits from that site.

<a href=”http://www.example.com” rel=”nofollow”>Click here to learn more</a>

If you want to find out whether or not a link to your site is nofollow or dofollow, look at the source code of that page, do a search for the domain name and then see if the code says nofollow.

How Many DoFollow Links Should You Build to Your Site?

If you’re a relatively new site, building dofollow links too fast would be okay if you’re running a strong branding, press release and social media marketing campaign that the search engines can point to as a reason for the upsurge in links. As long there are a lot of social signals hitting your website, you can get away with building more links.

Keeping Your Backlink Profile Clean

It is critically important to keep your backlink profile completely free of toxic links. If your link profile consists of more than 20% toxic links, then you are in the Google penalty risk group.

According to Google Penguin-proof link building guidelines, backlinks are considered toxic when they are obtained from sites in any of the following categories.

  • Sites with links to pills, casinos, gambling or porn sites.
  • Majority of links from a private blog network with the same subnet/IP.
  • Sites with excessive amounts of links or where there is a bigger ratio of links to content. Examples of these type of sites include forums that are poorly moderated and resource pages on low quality websites who will link to any types of sites.
  • Sitewide links in a blogroll or footer. Links in these areas have been devalued by Google.
  • Sites with excessive amounts of ads.
  • Hacked sites that with malware and other malicious software.
  • Poor quality web directories that are willing to allow any and all kinds of sites to be listed in it for a fee.
  • Sites that have been heavily spammed with comment spam.
  • Sites with a high percentage of site wide links which are links placed in sidebars, footers or headers.
  • A backlink profile that consists of a high percentage of links with exact-match anchor text.
  • Pointing all links to your home page. If all of your guest posts are pointing to your home page, that’s a red flag and the algorithm can pick that up. Google wants to see natural link distribution to multiple posts within your site.

Toxic links will not count towards building your authority and rankings in the search engines, and the best way to avoid them is to stay well away from bad neighbourhoods.

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