Has Your Site Been Hit By Negative SEO?

What is Negative SEO? Negative SEO involves the malicious use of black hat techniques to wreck a website’s organic search rankings. If your site has been hit by negative SEO, you’ll probably notice that your search ranking has…

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How to Find Out If Your Site Is Under Penalty

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Sometimes it can be difficult to tell if your site has been penalized, especially if you haven’t been notified of a manual penalty through Google Search Console. Here is typically what you might expect to see in your…

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Creating a Compelling YouTube Thumbnail (11 Actionable Tips)

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Having a good thumbnail is for your YouTube video is absolutely essential, because it is your video’s advertisement. People are visually inspired, and your thumbnail is the first thing they will notice when they stumble upon your video….

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YouTube Videos: How to Pick the Perfect Tags

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When you are uploading your video, you are required to choose at least one category and enter at least one tag (keyword) to accurately describe and label the content in your video to make videos more searchable. Tagging…

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How To Rank On YouTube With Your Description

youtube

Your video description is just as important as your video title. It is the text that appears with the video in your YouTube account, and the snippet of text that appears as the Meta description in the SERP….

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How to Craft a Compelling YouTube Video Title

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Importance of Your Video Title Online video can boost discoverability and drive engagement with your business. However, you can have the best video, but if you don’t understand YouTube SEO in the sense of picking a great title,…

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Google Penalties: The Complete List

If your site has experienced a sudden and significant drop in organic traffic for a number of key search terms you once ranked highly for, you may have been hit by a Google penalty. Here’s what typically happens…

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A Concise Introduction to Competitor Research

search marketing

Often overlooked, competitor research should be a key part of your SEO strategy. Analysing the top-ranking pages and websites that the search engines find most relevant for your target keywords is a very important strategy in your SEO…

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How Site Speed Influences Your Organic Search Ranking

User experience is a top priority for Google, and the speed of your site especially on mobile can have an impact on your site’s organic search ranking. What is Page Speed? Page speed is the amount of time…

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17 Ways To Optimize Your Google Ads Account for Higher ROI

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In this guide, you’ll discover 18 ways to optimize your Google Ads and Bing Ads accounts. To help you navigate the page more effectively, here’s a hyperlinked table of contents that’ll take you to the sub-topics that are…

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Why Blog? The Advantages of Blogging for Online Marketing

blogging

A blog allows you to consistently provide something of value to your visitors, and build trust and familiarity with your brand. Blogging can also function as a key part of your sales funnel to answer questions from prospective…

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An Overview of Link Building

In 2016, Google revealed that “links” are the top ranking signal in it’s search algorithm, followed by content and RankBrain. It follows that link building can be an effective way to increase your website’s visibility on the search…

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