Understanding Facebook Targeting Options

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Facebook provides some of the most powerful targeting options that you can use to better target your audience so you can create more effective Facebook ads. Your ad is more likely to perform better if it’s displayed to…

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Capture Attention With Facebook Offers

A Facebook Offer is a type of Facebook ad, and an excellent opportunity for you to create a special discount or coupon aimed at your target audience. As long as you have over 100 fans or likes, you can…

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Importance Of Your Facebook Ad Image

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As the saying goes, a picture is worth a thousand words. On social media, pictures are worth ten times more. With so much content vying for attention on a Facebook page, the most critical element of your Facebook…

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Benefits of a Facebook Page For Your Business

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With over 2.37 billion monthly active usersand 1.56 billion are logging onto Facebook every day, the platform is the most powerful social network and the most popular social media platform on the internet. The platform represents a golden opportunity…

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Common Causes of Duplicate Content

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What is Duplicate Content? According to Google, duplicate content refers to text that is repeated on more than one web page either on your site or across different sites. Google takes the issue of duplicate content very seriously….

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Generating One-way Backlinks From Online Directories

Using directory submission services is one of the quickest and easiest methods of generating brand awareness for your online business and building backlinks to your website. But getting your URL submitted to thousands of low quality directories is…

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Developing a Facebook Content Marketing Strategy

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After your customers and prospects have liked your Facebook Page, your next challenge is to establish relationships with them. This is important because the better the relationship you have with your followers, the more likely it is that they…

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Developing a Social Content Marketing Strategy

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A social content marketing strategy is your plan for posting compelling content on social media channels that will: Grab the attention of your target audience. It consists of the tactics you’ll use to decide what to post on…

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How to Perform a Content Audit

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What is a Content Audit? A content audit involves an inventory and analysis of all indexable content on your domain which is then analysed based on specific performance metrics to determine: which content to keep as-is which content…

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How to Fix Duplicate Content On Your Website

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Duplicate content is one of the major SEO issues that website face. According to Matt Cutts, 25 to 30 percent of the web is duplicate content. While Google has stated that it doesn’t punish sites for having duplicate…

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How Google Panda Fundamentally Works

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The Panda algorithm works by evaluating sites through algorithms that search for patterns which indicate whether a site is of high or low quality site relative to a given search query. These patterns are based on data provided…

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How Google Pigeon Fundamentally Changed Local SEO

The Pigeon algorithm rolled out in July 2014 and at the time, was the biggest algorithm update ever released specifically targeting local search results as well as Google Maps. It was initially meant to penalize businesses that were…

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