How to Implement Social Selling on Facebook

Marketing a product or service on social networks is completely different from marketing on open platforms such as search engines. Before you start creating an advertising campaign on Facebook, it is probably important to understand the fundamental difference…

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Setting Goals For Social Media Lead Generation

A successful social media lead generation strategy begins with setting meaningful and realistic goals and objectives for engaging your target audience. Your social media goals will influence how you set up your pages, and this should be the…

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Increase Your Local Organic Search Ranking With Schema Markup


What is Schema? Schema is a form of coding embedded into HTML in ways that allows Google and other search engines to translate website content to a language that search engines can understand. HTML tells a browser how…

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How to Keep Your ECommerce Site Safe From Google Panda

ECommerce sites are sites that are most vulnerable to Google Panda, and get penalized the most. The biggest causes of Panda penalties with eCommerce sites are thin content and duplicate page, and e-commerce sites that use identical product…

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The Google Penguin Algorithm Update

Google’s algorithm update codenamed Penguin was released on May 25, 2012, and is still very much in play today. Note however, that since Google launched the real-time version of Penguin in 2016, Google Penguin no longer penalizes sites or…

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The Google Panda Algorithmic Update

The Google Panda algorithm was first released in February 2011. The algorithm is not exactly a penalty. Think of Google Panda as a content quality filter. It will analyze your site and compare it against other sites in its…

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9 Ways to Optimize Your Twitter Account for Higher Organic Search Rankings

Can Twitter boost your organic search ranking? Before we address that question, here’s a quick glossary of important SEO (Search Engine Optimization) terms you should know about, in case you’re not familiar with SEO. Glossary of SEO terms…

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The Complete Guide to Choosing A Viable Domain Name For Your Business

domain tlds

What is a Domain Name? A domain name (also referred as a URL or Uniform Resource Locator) is the unique, readable internet address used to identify a website. It is what visitors see in your address bar when…

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How to Define the Personality of Your Business

What is Brand Personality? Brand personality is a combination of the various elements that combine to make you stand out from the crowd. It includes what you say and how you say it, the choice of words and…

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How to Use Emotional Appeal to Drive Sales for Your Business


Emotional appeal is a powerful selling strategy that is used to manipulate a specific audience into making an emotional decision rather than a logical one. It can be very effective at establishing a loyal customer base for your…

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How to Generate Leads For Your Business With a Sales Funnel

hands on laptop

What is a Sales Funnel? A sales funnel is a series of sequential steps that a user takes from having no knowledge of your freelance business to becoming a customer. It is specifically designed to build a database…

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Influencer Marketing: Is it Worth the Investment?

social network

Influencer marketing is a relatively new form of marketing that is fast becoming one of the most powerful and effective ways to increase brand awareness and boost online sales for businesses of all sizes. It is a process…

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