How Site Speed Influences Your Organic Search Ranking

User experience is a top priority for Google, and the speed of your site especially on mobile can have an impact on your site’s organic search ranking.

What is Page Speed?

Page speed is the amount of time it takes for a web page to load. A 2016 study by Backlinko measured 1 million domains and found that pages on fast loading sites ranked significantly higher than pages on slow loading sites. This finding is in line with various Searchmetrics studies which have consistently found that fast loading websites correlated with high search rankings.

User Experience

Site speed is not only important for the SEO benefits. Users place a lot of value in the rate at which a page loads, because fast loading sites add to the user experience. A study by Radware found that a 2-second improvement in page load speed more than doubled conversions.

Test Your Site’s Speed

Google Speed Test Tool

With Google’s Page Speed Insights, enter your web address and Google will test your mobile site speed give and you a score out of 100.

Pingdom Tools

Pingdom Tools is a free tool that can be used to get a comprehensive overview of how long your site takes to load in different areas of the world.

GTMetrix

GTMetrix is a free tool that you can use to analyze your site’s speed performance.

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